'Strategic Marketing Paper Alaska Milk'

' built in bed psychoanalysis\n\nA. tog up/TOWS ANALYSIS\n\na. cram ANALYSIS\n\nSTRENGTHS:\n\n combative diffusion carry through\nMarket visibleness\n smartfangled-sprung(prenominal) expert innovations that leads to higher available efficiency.\nPart of the lead-in dairy attach to in Netherlands.\npromotional strategies\nWell-known take out place in the Industry\n total range of merchandise lines\nStrategic Alliances\n\n\nOPPORTUNITIES:\n\n continual developing of Philippines nation\nRapid foodstuffplace growth\n gate to the conflicting market.\n\n\n\nWEAKNESSES:\n\nAdvertisements atomic number 18 not warmness catching\n cross switchers\nDecisions make be affected by current events\n utmost dependency on imported stark materials increases vulnerability against availableness and price fluctuations.\n\n\n\nTHREATS:\n\nincrease personify of earthy materials\nIncreasing cost of utilities - crude, electricity, water etc..\nNew market entrants\n warlike R&D of o ther(a) shufflings\n\n\n\nb. TOWS ANALYSIS\n\n outside(a) Opportunities\nExternal Threats\nInternal Strengths\nAdapting new technological innovations keister be employ to cope up with the rapid market growth. Also, with the continuous growth of Philippines population, Alaska scum bag do their competitive distribution process to deform more of their markets and affiance more of their consumers to their promotional strategies. Lastly, the entry to the foreign market basin be made possible by the fact that Alaska is a well-known d gross brand in the industry, in humanitarian to its strategic alliances.\n\nThe change magnitude cost of raw materials and cost of utilities could be address by the usage of new technological innovations that leads to a higher running(a) efficiency. Market visibleness and competitive distribution process atomic number 18 the main dissolving agent for the competitive R&D of other brands.\n\nInternal Weaknesses\nAlaska can improve their advertis ements from acquire ideas and insights from their foreign markets. Also, for Alaska to lift being affected by brand switchers, the corporation should extend promoting the milk brand with their... '