Chooks to Go Marketing Plan Essay

Executive Summary Chooks to Go oven roasted chicken is the trade name under Bounty Agro Ventures Inc. a conglomerate of the Bounty Fresh Group of Companies with more than 1,100 rotisserie outlets nationwide, is aiming to increase its sales in the province of Misamiz Occidental by 10% this year. The company is outsourcing its workforce in the ir Chooks to Go outlets so that the company will be hands off in any legal claims. However, they still assure that the Chooks to Go crews will have the wages and benefits they deserve . The company is also abiding the National Building Code of the Phillipines in building their Chooks to Go stores. This is to ensure the safety of the public. The Bounty group is rapidly expanding its Chooks to Go stores nationwide . This is due to the confidence they have gain in the economy as it had achieved 7.3% economic growth last 2010 and expected to be better this year. Denizens nowadays are more into healthy living that’s why the Bounty Group ensures that Chooks to Go provides the customers a guaranteed safe, cl ean and a high standard preparation for chicken and when it comes to technological advantage the company continuously invest in Research and Development to be able to cater the consuming public the best service and product s they deserve. The company also uses various technologies in preparing its products and high end chemicals in cleaning its equipment. On the side of the micro-environment, it has been noted that the population of the province had increased from 91,410 to 112,650 from years 1995 to 2007 b ase on the statistical data presented by NSO on their website as of July 2011. This significantly means that the potential customers of Chooks to Go is also increasing. On the other hand base on that data given, Class A potential customers are in 20.75%, C lass B are in 18.74%, Class C potential customers are in 28.67% and the Class D are in 31.84%. The competitors of Chooks to Go roasted chicken in the province are Sr. Pedro Lechon Manok, Ogis Lechon Manok, Botoy’s Lechon Manok and other local roasted chicken operators. The competitions forces in the province are in moderate level. The strength of the company is that they manufacture their own products, they operate their own broiler farms, feed mills and processing plants thus they have the sufficient supply for the increasing demand of the public. There is a good opportunity now for the company of having a product line that would be infused with essential vitamins and nutrients because people loves to eat healthy foods, thus making chicken healthier will boosts sales for the company. However on the other hand, the company is not free from any threat of poultry diseases like Bird Flu that cause to disable the industry’s operation and making sales to rapidly decline. The Chooks to Go roasted chicken is pri ced at P 149, 155, and 165 pesos depending on the sizes. Available sizes are Regular size, Bigtime size and Supersize which comes in three different flavors, Sweet Roast, Hot and Spicy, and Pepper Roast. All this roasted chicken are available in all Chooks to Go rotisserie stores. Chooks to Go will be advertise on FM radio stations here in Ozamiz City and will run for a year. Chooks to Go will also engage in Community Development activities here in the province to encourage youth to engage in sports rather than in illegal activities. Chooks to Go will be continuously differentiated from its competitors to be the only oven roasted chicken na â€Å" Masarap Kahit Walang Sauce†. And because of all the efforts in marketing Chooks to Go , it will contribute a 10% increase in the company’s sales this year. Aside from that Chooks to Go will be popular not only as oven roasted chicken that is delicious even without sauce but as a brand that participated in society where it operates. II. Marketing Goal Chooks to go is the only ORC that position itself to be the only roasted chicken na â€Å"Masarap Kahit Walang sauce†. Chooks to Go that invades the country by storm last 2008 and now have more than 1,100 outlets nationwide is now aiming to increase its sales and market share in Misamis Occidental by 10% this year. III. Environmental Scanning PEST Analysis Political and Legal Environment The rotisserie crew of chooks to go is under an agency which is the one responsible for their wages and benefits, however Bounty fresh ensures that the outlets workforce get the wages and benefits they deserve. E.g Minimum wage pe r region Bounty Fresh also ensures that every Chooks to Go outlets abides the National Building Code of the Philippines which is the policy of the state to safeguard life, health, property, and public welfare, consistent with the principles of environment al management and control; and to this end, make it the purpose of this Code to provide for all buildings and structured, a framework of minimum standards and requirements by guiding, regulating, and controlling their location, siting, design, quality of m aterials, construction, use, occupancy, and maintenance, including their environment, utilities, fixtures, equipment, and mechanical electrical, and other systems and installations. Economic Factors We can say that the economy of the Philippines now is doing well because of its achieved 7.3% economic growth last 2010, that is why the Philippines seeks to attract more foreign investment and enable the long underperforming economy to catch up with its fast-developing Asian neighbors. And this becomes a go od opportunity for Bounty Fresh to invest more in expanding the Chooks to GO stores in the country by putting a store in almost every city of the country. Aside from that it is no lie that Chooks to Go creates more employment having more than 1,100 outlets across the country. Social and Cultural Environment Filipinos were undeniably chicken lover, they crave for chicken, and Chooks to Go answer this cravings by providing Filipino’s a delicious oven roasted chicken na â€Å" masarap kahit walang sauce† There is also no doubt that people nowadays is more conscious with their health. A safe and clean preparation for food is a big factor that’s why Chooks to Go ensures that it provides the customer a safe, clean, guaranteed fresh, and a high standard preparation for chicken. Technological Factor Chooks to Go continuously invest in R and D to innovate its product, aside from roasted chicken they create value added products that are available also in the rotisserie outlet. They used various technologies t o ensure that the products quality will be maintained such as using meat thermometer and timer to ensure that the Chooks to Go chicken will be cooked in such manner that will be loved by many Filipinos. Using warmer to maintain the products hotness, using high end chemicals in cleaning the products used equipment’s.

Admission Essay & Medical

Why are you interested in entering this major or field? I am interested for this field because I find it noble and very fascinating. Without the Radiologic Technician, nobody understands the use of x-rays and how it works. This profession would give me the ability to understand more on x-rays and other related and important topics.2. What are your goals after you graduate from Harcum? After I graduate from Harcum, I will immediately practice my profession as Radiologic Technician and serve people who need my service. At the same time, I will educate myself more or have an advance studies which is related to Radiology to update myself about newfangled technology and be a better Radiologic Technician. 3. How can Harcum assist you in attaining your goals?I consider Harcum as a good match for my learning because it is a college that has so much to offer. I strongly believe that the professors and facilities here are well-equipped which are able to assist and cater the needs of the studen ts.One thing that attracts me most in this college is the way the professors teach their students. This is the college too which has close cooperation with the community which serves to the functioning of modern education. We all know that the community needs the school as a positive force for social and economic betterment.There are many problems in the community, such as those relating to health, economic, and social problems, that can be solved by educative process. This college is one agency in the community equipped to lead in the solution of problems.I believe that Harcum College can be useful in promoting and improving community life and conditions and which will enable less fortunate people to live richer, fuller, and better everyday lives, as well as on the development of techniques of their studies.I also believe that this college enhanced my skills, abilities, and attitudes to be more learned and extend it to the community. The university does not only educate the student s academically but it is concerned too with the interaction of human individuals and their environment. In addition, the university is concerned with producing growth or changes in human knowledge, skills, abilities, attitudes, feelings, morals, and habits of every type.

Cultural homogeneity and globalization Essay

Cultural homogeneity and globalization are becoming concepts that are subjects of debate in the world eye. Some scholars and politicians argue for the increase of globalization, and some argue against. The world is becoming smaller and more homogenous and this holds many advantages, some disadvantages, and is creating a future that is full of possibilities. According to the Merriam-Webster Online, globalization is â€Å"the development of an increasingly integrated global economy marked especially by free trade, free flow of capital, and the tapping of cheaper foreign labor markets†. However, the concept of globalization is much more complex than this. Jan Scholte argues, in her paper about globalization, that, â€Å"Most attempts to quantify globalization have conceived of the process as internationalization. † (8) So, in effect globalization is the concept of the exchange of ideas and goods becoming not a national concept anymore, but an international one. Because globalization increases that amount of goods and ideas that are being traded internationally, it also has an effect on the pervasion of cultural homogeny throughout the world. Homogeny is defined by Webster’s Dictionary as, â€Å"being of a similar kind or type, uniform throughout† (221). So, in essence globalization is causing the worlds peoples to become more like on another through the dispersion of goods and ideas. Cultural homogeny is becoming more noticeable in today’s society because of the large amount of media and other goods that are part of a larger global marketplace. For example, â€Å"Young people everywhere are listening to the same music† (Rourke and Boyer 110). This does not mean, however, that young people are all listening to â€Å"western† music. Many different types of music are becoming part of young people listening preferences and musicians and other artists from all over the world are becoming recognized internationally. Clothing is another area where there is more of a trend towards homogeneity. Rourke and Boyer note, â€Å"The leaders of China used to wear â€Å"Mao suits†; now they wear Western-style business suits† (110). As cultural homogeny becomes more of an issue that is receiving media coverage and is becoming more recognized in the world eye, it has been discussed by many scholars as to whether it is advantageous for the world’s peoples. There have been concerns voiced, â€Å"For example, languages have been disappearing at rates as worrying as those for species extinction† (Wurm), and the fact that the world is made up of many rich cultures that might be watered down into â€Å"a less vibrant monoculture† (Rourke, et. al 113) if globalization continues at its current pace. However, there are many advantages both cultural and economic to globalization and there is a lot of acceptance and praise for its continuation. Rourke and Boyer state, â€Å"Most people welcome the availability of foreign culture. A worldwide survey in 45 countries found that 77% thought that having foreign products available was good, and 61% felt that way about foreign movies and other entertainment media† (113). Part of the argument against globalization by some is that it is limited to western culture pervading all other cultures and taking them over. However, there are examples that can be shown that cultural homogeneity is a worldwide phenomenon. If we look at â€Å"American culture, for example, (it) is influenced by many foreign imports, ranging from fajitas and sushi, through soccer, to acupuncture† (Rourke, et. al 110). American and other western teenagers have more choices through this concept to listen to and view media from other countries. Also, Rourke and Boyer note that â€Å"the interchange of popular consumer goods is another major factor in narrowing of culture gaps† (111) and that this is the case throughout the world, not just of goods going one way out of America and other western countries. Globalization and cultural homogeneity are inextricably linked and are changing the way that the world functions in many ways. Media, goods and ideas are flowing freely from country to country, and this is creating a global society that is a mix of all cultures and economies. ? References Globalization. (2010). In Merriam-Webster Online Dictionary. Retrieved March 26, 2010, from http://www. merriam-webster. com/dictionary/globalization. Homogeny. (2002). Webster’s pocket dictionary of the English language. Trident International. Rourke, J. T. & Boyer, M. A. (2010). International Politics on the World Stage (8th brief ed. ). Primis Online: McGraw Hill. Scholte, J. (2002). What is Globalization? The definitional issue – again. CSGR Working Paper, 109/02, 1-8. Wurm, S. A. (ed. ), Atlas of the World’s Languages in Danger of Disappearing (Paris: United Nations Educational, Scientific and Cultural Organization, 1996).

How Managerial Changes Influence Organisational Behaviour Issues Research Paper

How Managerial Changes Influence Organisational Behaviour Issues - Research Paper Example One of the main obstacles to the smooth implementation of the change management process is the lack of awareness of the context of change by the workmen and unions. While the top management team is aware of the context in which these changes are being talked about, the workmen and unions are not well informed in this respect. A change seeking management has to overcome the stresses to which the system and the people have to undergo. Leadership is, therefore, required to create the necessary confidence to overcome the stresses and challenges in the change process. A successful leadership has to keep open the channels of communications within the organization and with the outside world. The leader must recognize authority and power system changes in the attitudes, behaviors, and interpersonal relationship of people (Tennenbam, 1999, p.177). As such organization problems can be overcome by four factors, namely, structural, technical, task and people. However, the capacity of individuals and groups in some organizations are underestimated. This is due to a variety of causes emerging from the organization structure, procedures and the traditions of a group of people working within the organization. Human Resource Management is, perhaps, the oldest and most widely researched subject in management. Yet, as technologies change, cultural diversities occur and people's expectations undergo fundamental shifts towards newer and newer dimensions. For instance, professionals are gaining more say in the running of organizations. Even where governance is by people who own the majority stakes, their own positions and the respect they command are contingent upon their competence rather than ownership. " Management is the art of getting things done through other people. Management is the dynamic, life-giving element in every business. Without it, the resources of production remain resources and never become production." (Hersey & Blanchard, 2002, p.211) Â  

Cars,culture and tactical technical communication Essay

Cars,culture and tactical technical communication - Essay Example We need to consider and put ourselves in the users place, focusing on relationships between technology and culture and creating more tactical technical communication of users as producers. Kimball discusses the importance of broadening the scope of technical communication, by focusing on Johnsons concept of the user-as-producer, which states that users are not just consuming or practicing products, but rather that they are producing knowledge derived from their experience, their daily lives especially, in the form of technological narratives. Kimball believes that the "Narrativity allows the prospect of users not only through producing and engaging in tactics, but also sharing with them through tales of fooling, tricking, and taking advantage of the strategic system." Kimball writes about how institutional strategies and individual tactics are different. And he introduces to us the de Certeaus concepts of Bricolage (making and doing what you can with what you have.) and la perruque (involving a pleasure in making something for its own sake) as tactics wherein users make use of appropriate things against strategies to suit their circumstances and purposes. As far as I am concerned, I think that we need to understand how users want to create new experiences and express their knowledge outside of what we design, along with how users get through and try to remove cultural resistance against authority. To make this mutation and integrated position between the reader and the author, linking objects to narrative is crucial. Kimball analyzed user communities with the help of two cases of Beetle and Locost. Muir and Champion, used a new way to talk about their manual, technological narratives, and people loved to make their own narratives beyond that. They focus on the Bricolage and la perruque ways of encouraging users to use and produce appropriate things as producer. I think the

Book Review Essay Example | Topics and Well Written Essays - 1500 words - 2

Book Review - Essay Example On Job: God-Talk and the Suffering of the Innocent, Gutierrez makes use of the story of Job as the basis of his proof that the suffering of people is not an evidence of the absence of God. Rather, it is an avenue through which the people could encounter God. The ills of our society today should not be seen as the work of a complacent and ambivalent omnipotent being but the result of the unbelieving masses that are complacent and ambivalent themselves. The author can thus be seen as relating theology and the real life and inspires others to join the cause. One could argue that so many theologians and religious individuals write about matters which they think they have the authority to speak of but are actually hermits or persons that only move within the boundaries of the religion’s large estate. Gutierrez draws credibility to his work by being able to experience the suffering of people in Latin America. The author finds and establishes that there is much lesson to be learned in "the starvation of millions, the humiliation of races regarded as inferior, discrimination against women, †¦ the sufferings of people who are struggling for their right to live, †¦ terrorism of every kind, and the corpse-filled graves of Ayacucho" (p. 102) and that is to realize for ourselves that we are the one responsible and able to address the situation. The justice in God’s seeming ambivalence is the opportunity it presents for people to appreciate His work and to be able to take part in the salvation of mankind. Gutierrez’s work can be seen as an â€Å"essay in theological reflection" (p. xvi) as he himself claims but one would find it also as a synthesis between theory and real life situations. On Job is an attempt to make people realize the reasons why suffering exists in all nations encompassing all walks of life. It is also an attempt to refute the claim of others that God is not a God of Love much less a God at all. Since the issue of religion is

Saint Augustine Term Paper Example | Topics and Well Written Essays - 1250 words

Saint Augustine - Term Paper Example He attended school in both Thagaste and Carhage (Musick 11). The social life he experienced as a teenager was full of sins. The children were taught to value material things from the time they were in school. Augustine grew in this world, and this made him encounter sexual behavior at an early age (Augustine 7). Augustine also engaged in false philosophies. As a teenager, he valued material things rather than God and religion. However, he explains how his uncouth behavior was punished through having a disorderly, confused and full of grief life. Nevertheless, the youthful Augustine creates a passion for the quest of philosophical truth. He also developed an interest in learning the â€Å"doctrines of manichaeism, skepticism and neoplatonism† (Wills 23). In his confessions, he incorporated catholic theology with neoplatonic concepts. Augustine’s movements from Thagate and Carthage and between Rome and Milan did not free him from doubts about Catholicism and its doctrines. He joined the catholic religion because his mother was from a catholic faith (Wills 24). Filled with doubts about the catholic religion he pursues a career in teaching of rhetoric, he later resented this job claiming that it was a waste of ideas. He also condemns his habit of being involved in sexual behavior at an early age and other sinful activities. When he visited Milan, he decided to embark on Catholicism as his only true faith (Wills 24). Nonetheless, the subject of baptism and abstinence from sex was still difficult for him. He had difficulties in devoting himself fully into the catholic faith. However, he gets full change in his Milan garden and he converts to a staunch and faithful catholic (Musick 12). The final four chapters of his book were based mostly on religious and philosophical concepts of â€Å"memory (Book X), time and eternity (Book XI), and the explanation of the Book of Genesis (Books XII and XIII)†. Even though, he changes the

Fall for the Book Event Assignment Example | Topics and Well Written Essays - 500 words

Fall for the Book Event - Assignment Example The presenters, qualified and highly professional, vastly expound on the topics and subjects of the presentations. The presenters make the topics comprehensible and understandable for students. I planned to attend a session at the annual festival on Friday, the 27th of September. The session is scheduled to start at half past ten and proceed until noon. The title of the book was ‘The Political Thought of Frederick Douglass’. The presenter is a political science scholar, Nicholas Buccola. The event was to take place at George Mason University. The venue for the presentation was Sandy Spring Bank tent, at George Mason University. My choice to attend the event was because of the passion I have for the political science. The professionalism of the presenter would make the session enjoyable to warrant an attendance by anyone interested in the book’s analysis. I admire any session led by Nicholas Buccola, a renowned scholar of political science studies. The session, courtesy of the sponsorship of Gale Language, would be exceptional, outstanding and jovial to attend. The analysis of the political ideologies of Frederick Douglas would be a charming session in th e event. Buccola’s prowess in presenting a deep analysis of political science topics is plausible. He can analyze how much intrinsic Frederick Douglass explores the possibility of having the promise of freedom for human beings. The analysis would be highly appealing. Given my deep aspiration to attend the event, I arrived at the venue early not to miss any part of the presentation. I planned before the day, enough for the event, and dedicated an ample time and questions to ask during the session. Having prepared for the presentation, I enjoyed the entire session. The presenter, in my opinion, was great in the area of presentation.  

Research Project Paper Example | Topics and Well Written Essays - 1250 words

Project - Research Paper Example Ukrainian language is related to Russian (Kubicek 2008). However, grammatically, it more closely resembles Polish and Czech. Due to the fact that Ukraine has not been integrated with Europe for over 70 years (as a result of the Soviet Union), there are few English speakers available to an â€Å"English only† tourist (Risch 2011). As such, it would be a strong recommendation to obtain a tour guide and/or hire a native speaker who could act to guide the tourist as well as negotiate prices. The culture displays many nuances that a Westerner would not fully understand unless it was explained to him/her. For instance, like many Asian cultures, Ukrainians are very prone to remove their shoes prior to entering into a house or place of employment. Slippers are often provided for guests so that they can conveniently remove their shoes while still having something to cover their feet while moving around inside. Furthermore, whereas one might be tempted to put one’s feet up on the couch or rest them on a chair, such a practice is frowned upon in Ukraine and other Eastern European countries. Similar to many Mediterranean cultures, Ukrainians often express themselves using high levels of body language. Whereas those from a more Anglo-European background would find this waving of hands and other gestures to be out of the ordinary, even rude, they are used to great effect to convey meaning, levels of irritation, expressions of finality, and frustration with a given topic or person. Due to the effects of communism, many people are non-religious and/or atheist. However, the historical strength of the Orthodox Church is gaining in influence and it is difficult to go very far without seeing the onion domes of the Orthodox churches that dot the countryside. Although the exterior of these churches do not closely mirror those that a Western European or American might be familiar with, the theology of belief is very much similar to that of the Catholic Church from which the Orthodox Church originally derived. The Orthodox Church, or more specifically the Eastern Orthodox Church (to distinguish it from its Greek counterpart) was born from the schism that resulted from the sacking of Constantinople by the Romans during the 1st Crusade (Korostelina 2011). Resultantly, the church leaders in Constantinople (currently Istanbul) decided that they no longer wanted to be considered under the same religious umbrella that Rome placed over them. Consequently, the Orthodox Church was born into existence. It is hard to over-emphasize the importance of the Orthodox Church as it relates to Eastern Europe and specifically Ukraine. This can be understood for a number of reasons but mostly due to the fact that during the days of the Russian Empire (of which Ukraine was a part), the Orthodox Church was considered on equal place with the Tsar (Velychenko 2007). One may remember seeing the double headed eagle that represented Imperial Russia. The eagles’ heads r epresent the head of the state and the head of the church (metropolitan). These metropolitans were and are similar in nature to the position that is occupied by the Pope in Rome. As such, these religious leaders held a great deal of power over the nation and the laws that affected it up until the Bolshevik Revolution. An example of

The Horns of a Rhino Essay Example for Free

The Horns of a Rhino Essay What large mammal has tough, thick, light-grey skin, and has two large horns coming out of its nose? After reading that description, ideally one’s answer should be a rhinoceros. In most cases, we always picture a rhinoceros to have two horns and light-grey skin, but often forget about the rhinoceros who have darker colored skin and only one horn. There were once hundreds of rhinoceros species however, only five species exist today. The African Black and White rhinos, and the Sumatran rhinos have two horns, but the Indian and Javan rhinos from Asia only have one. Why is it that some rhinoceros have two horns while others only have one? I believe that the second horn certain rhinoceros have first came along as a beneficial mutation, and then eventually due to natural selection and allopatric speciation, certain rhinoceros now have two horns instead of one. The rhinos that existed about 60 million years ago looked more like today’s horses than the typical rhinoceros we are familiar with. This would explain their unusual diet and rather fast speeds. The weight of a rhino ranges from 750 pounds to 8000 pounds. The expectation should be that for such a massive animal, they would be rather slow; however, that is not the case at all. Similar to a horse, Rhinos can be rather fast as well. When charging at an animal, the Rhino could reach speeds of 56 km/h. With such violent and defensive ways, it is assumed that rhinos are meat eaters; however, that is not the case either. Similar to horses, rhinos are herbivores. They like to eat grass, foliage of trees, and bushes. Eating habits and speed are behavioral characteristics from their ancestors that have remained the same. There are even some physical characteristics that have remained the same like being an odd-toed ungulate. While so many characteristics were carried over from the rhinoceros’ ancestors, there are also many new changes that have evolved; the most significant one is the extra horn. I believe that the extra horn came along as a beneficial mutation. When two ancestors of the rhinoceros with a single horn mated, there could have been a mistake in the replication of their DNA and resulted in the extra horn growing above the offspring’s nose. According to Lamarck’s second principle: The Inheritance of Acquired Characteristics, individuals could pass on to their offspring characteristics they had acquired during their lives. His theory may be incorrect but it helps explain that a species evolves in response to its environment, and becomes better adapted to that environment. The rhinoceros may have started with only one horn on its nose but because of the environment it lived in and the strong need for an extra horn for protection, over time the horn it once had evolved into two horns that we see now. Since rhinoceros are herbivores, they would never need to hunt for prey. Lions who are carnivores hunt regularly for their food, have many experiences fighting and know how to defend themselves. In a situation where a lion and a rhino battles, the rhino would have no way of defending itself for it has less experience fighting, less power than the lion, and less flexibility. This is why there is such a strong need for an extra horn. The horn would act as protection and by being able to charge at an animal with both horns, there would be an increase in the rhino’s chance of survival. According to Charles Darwin’s theory of evolution by natural selection, nature favors the reproductive success of some individuals within a population over others. In this case, nature would select against those with only one horn in this geographic area for those are the rhinoceros who are less strong defensively, and will not be able to survive in that particular area. So eventually, sexual selection will factor into the evolution of the rhino and females would only want to mate with rhinoceros who have two horns, resulting in offspring that will have a better chance of surviving and battling against more powerful animals in their habitat. It is known that the Earth didn’t always look this way. The Earth was once a super continent and overtime, it has broken up into separate pieces of land which are the continents and islands that we know now. It is very likely that the separation of land also separated the population of rhinoceros. This allopatric speciation separated the rhinoceros into two geographically isolated populations. Those who were separated to where we now call â€Å"Africa† had the beneficial mutation of an extra horn. This mutation however, was only shared among themselves because once populations are physically separated, they can no longer exchange genetic information. Rhinoceros who went off to Asia did not develop this mutation, and even if they did, it wouldn’t have been very beneficial to them in any way. While African rhinos tend to feed low to the ground, Asian rhinos usually feed off leaves higher above the ground. If the Asian rhinos did have this mutation, it could act as a barrier from getting food. Allopatric speciation not only affected the rhinoceros’ physical characteristics but behavioral characteristics as well. Studies show that in general, African rhinos are more aggressive than Asian rhinos. Therefore the different geographic areas these rhinos live in affect both physical and behavioral characteristics of each species. In conclusion, the reason some rhinoceros have two horns while others have one is because of their geographic location. While rhinos in Africa developed this mutation, rhinos in Asia did not. Allopatric speciation also did not allow the exchange of this new gene between the population of the two geographic areas. Hence, why most Asian rhinos have one horn and African rhinos have two. African rhinos require the extra horn while rhinos in Asia can make do with just their bottom teeth for defensive purposes. Rhinos in Asia won’t ever come across the same animals the Rhinos in Africa do, so the different species don’t share the same need of the horn. Could it be that one day all species of rhinoceros will require that extra horn?

Effects Of Good Oral Hygiene Health And Social Care Essay

Effects Of Good Oral Hygiene Health And Social Care Essay This paper aims to review the literature surrounding the chosen intervention of oral hygiene. Specifically the effects of good oral hygiene of ventilated patients in a critical care environment. The intervention was selected after the author completed an 8 week placement in an ICU department and to improve evidence-based practice. To retain anonymity the name of the hospital will not be disclosed this complies with the NMC code of professional conduct (2008). It was based on an Intensive Care Unit (ICU) that specialized in the care of level 2 and 3 patients with neurological problems. The majority of the patients on this unit were on advanced respiratory support such as ventilators as well as having with support other vital organ systems. It was noted by the author during the placement that there was a high incidence chest infections. This may have been related to the patients oral hygiene despite the unit adhering to a strict cleansing regime and trust policy/protocols. Firstly, the department adhered to the current recommendations outlined by National Institute for Clinical Excellence (NICE, 2008). NICE states that to reduce the risk of pneumonia in patients on a ventilator patients should be in a semi upright position. Also that some sort of antiseptic is used within the mouth care routine for the patient. These are very vague guidelines and the writer feels further investigation is needed to claify what is best standard practice for mouth care. Intensive care patients have complex oral care needs, inadequate oral care can predispose ICU patients to nosocomial infections such as pneumonia (Ruffell and Admcova, 2008). Ventilator Associated Pneumonia (VAP) is defined as a nosocomical pneumonia that develops in a patient who has been on mechanical ventilary support (intubated) for 48 hour or more (Hutchins et el, 2009), it is a recognised problem in intubated patients, as well as a important cause of morbidity and mortality. In European Prevalence of Infection in ICU study (Vincent et al, 1995) VAP was the most frequent infection accouting for 45% of all infections in ICUs Recent evidence indicates the colonization of the mouth with respiratory pathogens may contribute to VAP. VAP has been associated with increase morbidity, higher mortality rates, increased healthcare cost and longer hospital stays(Hutchins et el,2009).VAP is the leading source of death due to nosocomicalinfection in ICUs (Berry, 2007) Upon reflection, it was observed that there was a high prevalence of VAP on the ward despite the use of high impact interventions such as ventilator care bundles prescribed on the ward. (Saving Lives, 2007) The Health Act 2006 Code of Practice also states that the NHS organisations must audit key policy and procedures for infection control.This included brushing with toothpaste and a small toothbrush, chlorhexidine rinses, suctioning, checking cuff inflation, humidification of and a semi recumbarant positioning. This underpins the rational for selecting the nursing intervention of oral mouth care in VAP prevention. The author felt by reviewing the relevant literature surround the use over mouth care products and associated research the extent to which current literature support or question current evidence based guidelines, could anything else be done to prevent all these infections. Gash defined a literature review as a systematic and thorough search of all types of published literature in order to identify as many items as possible that are relevant to a particular topic (Gash, 2000). Due to the time constraint and the limited number of words allowed the search has been specifically narrowed down and utilised the appropriate and relevant literature. The key words used in the search were oral hygiene and intensive care, with the variants of oral decontamination, mouth care, intubated and mechanically ventilated. The research strategies for selecting literature to review for this paper involved the following databases where searched using EBSCO CINAHL, OVID MEDLINE, Cochrane Library search engines this returned 10224 hits, The search was then narrowed through filtering to only include the core clinical journals or academic papers. The inclusion criteria included research studies and reviews which focused on the oral hygiene in a intensive care setting, articles in this review where published in the last 10 years, focused on adults and written or translated into English. This produced 123 papers, with a search manually finding only 9 that where relevant and will be discussed below. Oral Hygiene effective removal of plaque and debris to ensure the structures and tissues of the mouth are kept in a healthy condition (DOH, 2001). Effective oral health care makes an important contribution to peoples physical, psychological and social well being (Major, 2005). Maintaining oral health in the critically ill patient is imperative in reducing the risk of nosocomial infections and improving patient comfort and discharge outcomes. Critically ill patients are at great risk for poor oral health as many are elderly, undernourished, dehydrated, immunosuppressed, have a smoking or alcohol history, are intubated or on high-flow oxygen, and are unable to mechanically remove dental plaque.(AUS, 2003). Mircoaspiration may occur in patients with a depressed conscience level and reduced cough effort ability, or with a ill fitting or a partially deflated fitting cuff around the endotracheal tube. Critically ill patients lack of spontaneous movement of the tongue movement of the tongue and jaw, infrequent swallowing, and ability to brush teeth because of ventilation equipment as early as 24 hours after ICU admission. (2) Having read through all the research it is evident that studies are contradictory. For example Hutchins (2009) believes the gold standard of oral hygiene is suctioned toothbrushes every four hours followed by Chlorhexidine mouth wash. This reduced VAP by 90% in their study over three years, however can this study be valid as there was no control group or randomization. Furthermore, is research completed in America transferable to the UK. This study was not designed as a RCT but rather as a quality improvement initiative. There was also no numbers of the study size only that all patients ventilated where included over a period of time. Therefore, it could be argued that this study required a sample to measure findings, also completed in America where they have a different a private health care structure and high budgets and funding. Hutchins states the oral hygiene should be completed every 4 hours but The Essence of Care (2001) document emphasises the importance of assessing individu als, in relation to how their oral hygiene can be maintained with its best practice bench mark: All patients/clients are assessed to identify the advice and/or care required to maintain and promote their individual oral hygiene (DOH, 2001). So to do Mouth care on a patient every 4 hours when it needs to be done every hour is unethical, And if the patient only needs mouth care twice a day and your completing every 4 hours this is a waste of nursing time. Maintaining patient safety when administrating mouth care so not to dislodge the endotractcal tube, failing to remove all the toothpaste and mouth wash, putting the patient at risk of aspiration, are all expressed concerns by nurses as concerns when doing mouth care. These reasons as well as patient comfort all influence the nurse to the frequency of mouth care (Berry and Davidson, 2006). Unfortunately, emphasis on the provision of oral care hygiene is allocated as a low priority in nursing duties and student teaching(Berry and Davidson, 2006) although considered to be a basic nursing practice it is relegated to the bottom of the list of duties when caring for a complex intensive care patient. A paper written in 2003 found that Reinforcing proper oral care in education programmes, de-sensitizing nurses to the often-perceived unpleasantness of cleaning oral cavities, and working with hospital managers to allow sufficient time to attend to oral care are recommended.(Furr et el, 2004) Nurse education in oral health practice has remained relatively unchanged for 120 years, and qualified staff lack of adequate knowledge of oral health. In a systematic review (Berry, 20?) sites that nurses in the absence of evidence based guidelines to direct best practice, perform oral hygiene according to individual preferences and historical patterns. These are normally a combination of product availability and nurses previous experience. But the NMC The Code Standards of Conduct, Performance and Ethics (NMC 2008): You must deliver care based on the best available evidence of best practice., although nurses are unclear about what is the best practice, there are many unclear studies and vague guidelines when it comes to Oral hygiene.. The benefits of oral decontamination in reducing VAP have been reviewed in a recent meta-analysis published by the British Journal of Nursing (BJN) This is a peer reviewed journal meaning that to publish within it, others of the same standing have read and agreed with its findings (LoBiondo and Wood, 2002). Toothbrushes/ Mouth swobs The use of the toothbrush in the mechanical removal of plaque, even in the intubated patient, has been proven to be superior to the swab,(AUS)(10) although electric toothbrushes are preferable, their cost, size and the potential for cross-infection limits their use AUS, (2003). Hutchins et al, (2009) research an icu where they had a ventilator bundle that included the use of suction tooth brushes. Swob sticks have been reported as ineffective in removing debris between the teeth and gum borders (Berry at el, 2007) although it was suggested that the use of foam swabs soaked in Chlorhexidine if a toothbrush is considered inappropriate. Although some research shows that mouth swobs should never be used due to them falling apart in the mouth (?)studies indicate that swabbing is the preferred method of oral care in the ICU (Furr et el, 2004) Tooth brushing with a child sized brush is superior to form swobs in removing dental plaque and bacteria in nurse administered oral care (Furr et el, 2004) Mouth wash Although few have been tested in the critical care population, the mouth care rises include chlorhexidine, sodium bicarbonate, hydrogen peroxide and potassium permanganate In a study conducted by Chan (Chan et el,) published in 2007 they found that the oral decontamination of vented patients using antiseptics is associated with a lower risk of VAP(Chan et el, 2007) but they did not reduce mortality or duration of mechanical ventilation or stay in hospital. Although in (Panchabhai et el, 2009) found that use of chlorhexidine did not reduce the amount of VAP compared to the control group, although both groups had reduced numbers of infection, but it did reduce the length of ICU stay. This may have been because they used potassium permanganate as a control rather than a placebo, also when the study was in progress periodic briefing of ICU nurses regarding the importance of mouth care and regular supervision and auditing where done so may have contributed to the decrease of VAP and length of stay. Chlorhexidine is the most investigated and recommended oral care product for preventing VAP.(Senol et el, 2007), although not all studies have found this. There have been reported cases of allergic reactions to Chlorhexidine. (?) Chlorhexidine may also cause brown discolouration to the teeth. (?) . Other ways of helping reduce are To reduce the incidence of VAP incline the head up to 35 percent, interruptions to sedation and the use of subglottic suctioning of secretions. Patients are also but on Tazocine Senol et el (2007) describes that an organised approach to VAP prevention can reduce the rate of VAP. A ventilator bundle is a group of interventions for the intubated patient found to be effective in the reduction rate of VAP. This included elevating the head, sedation vacations, prophylaxis for peptic ulcers and DVT thrombosis. At present there is a review in China underway that is look at Oral hygiene care for critically ill patients to prevent ventilator associated pneumonia, for the Cochrane library. Unfortunately at the time of writing this hasnt come to print (Shi et el, 2010) Berry et el (2007) systematic review concluded need more research Conclusion As indicated in (Marra et el, 2009) to control VAP in the ICU, it is not sufficient to implement 1 measure, or even an ventilator bundle, but rather it requires a culture change involving the entire ICU team. The writer feels that rather than just good oral hygiene to prevent VAP, The ventilator bundle seems to have good results. Education for all ICU nurses, prescribed mouth care products, and valid and reliable assessment tools are needed. The Writer feels that the reading and the literature search have extended their understanding of the key concepts, theories and methodologies surrounding oral decontamination, they have an increased awareness and knowledge and understanding of mouth care and are in a better position to make an informed choice about what practice to use.

Investigation of Argon Element

Investigation of Argon Element P1 Part 1 Atoms Poster The element selected from the periodic table for this investigation is Argon. Over this first section of the poster, we will be overlooking this particular element in detail.          Argon This element from the periodic table is known as a noble gas. It takes up one of the tiniest percentages (at 0.93%) of the earths atmosphere on a whole. It was discovered in 1894 by two chemists from the United Kingdom, who names are William Ramsay, and John William Strutt. This was accomplished as a result of fractionally distilling both oxygen and liquid nitrogen, therefore, having Argon released as one of its by-products. It was only completely isolated after the distillation process by examining the waste product from removing of nitrogen, oxygen, carbon dioxide, and water from the clean air. All the elements on the periodic table are represented by their own unique and individual symbol. Argon is an element on the periodic table represented by the symbol Ar. Also, Argon is displayed having an atomic number of 18; which displays to us that it has an amount of 18 protons located in the nucleus as well as the 18 electrons found on the atoms shells; is also displayed as having the atomic mass of 40; which is the number of protons and neutrons combines. As we already know it has a number of 18 protons from the atomic number we can then find out the number of neutrons by subtracting the atomic mass from the atomic number that equals to 22 neutrons. Additionally, by it being in group 0 it, therefore, has a clear classification of being a noble gas due to obtaining a full outer shell of 8 electrons. Due to this, it has the logical standard state of a colourless gas. By being a noble gas it has acquires special properties, primarily being that this non-metal is a very unreactive gas due to its complete electronic structure, not needing to gain or lose its outer shell electrons to other elements, not needing to achieve its already obtained electronic structure of a noble gas. Additionally, it is found in the third period on the periodic table due to it occupying 3 shells. Its electronic configuration has 2 electrons on the first shell and 8 each on the following two. Sub-atomic particles All atoms consist of the same subatomic particles. The table below displays the relative mass and charge of an electron, a proton and a neutron: Relative Mass Relative Charge Proton 1 +1 Neutron 1 0 Electron 1/1850 -1 As shown, protons and neutrons have the relative mass of 1 indicating that they are of equal size. Electrons are shown to have a relative mass of 1/1850 due to it being minuscule compared to protons and neutrons. Additionally, the relative charges are different to one another. Protons with a positive (+1) charge. Neutrons with no charge (0), and electrons with a (-1) charge. Section 1: The Periodic Table Group 1 Alkali metals Group 7 Halogens Group 2 Alkaline earth metals Group 8 Noble gases How are the elements in the periodic table arranged? There are different elements in the periodic table. These elements are categorised into separate sections. First of all, the metals (alkali /alkaline earth metals) are arranged on the left-hand of the periodic table. Alkalis in group one and then alkaline earth metals in the second. Next, the middle of the periodic table is where transition metals are found from scandiums group to coppers. Lastly for the metals, the poor metals that are found from zincs group to group six. Then follow the non-metals on the right-hand side starting from group to seven. Ultimately, group 0, consists of noble gases. There are then factors that create the periodic table layout. Firstly, the number of shells that occupy an atom correlates to which period number row that its in. in addition, the number of electrons in the outer shell of an atom is the same as the group column number in the table. However, for noble gases, theyre different to all atoms du e to having a full outer shell of electrons. This, therefore, categorises them in group 0. Electronegativity: In covalent bonds, electronegativity shows how strongly an atom attracts electrons. It increases as you go across a period in a table, therefore, the greatening the attraction for bonding electrons. Far left elements: These are atoms in the periodic table have only one or two electrons in their outer shells, concluding them in needing to give these away to achieve a full outer shell configuration. These have a low electronegativity due to being found on the far-left of the periodic table as the name suggests. Far-right elements: These are atoms in the periodic table that only need a few electrons to achieve a full outer shell, therefore having a strong desire to grab another atoms electron(s). These have a high electronegativity due to being found on the far-right of the periodic table as the name suggests. Ionisation Energy: Ionisation energy is simply the amount of energy needed to separate an electron from an atom to form an ion. Like electronegativity, the process of ionisation energy generally increases as you go across a period. Atomic Radius: The atomic radius consists of the length of the outer shell of an atom to the nucleus centre. Therefore, across periods on the periodic table, the atomic radius of the atoms decrease. This means that as you go along a period the distance between the outer shell and the nucleus decreases. Sodium 2, 8,1 Nitrogen 2, 5 Potassium 2, 8,8,1 Carbon 2, 4 Magnesium 2, 8, 2 Oxygen 2, 6 Calcium 2, 8, 8, 2 Chlorine 2,8,7 Neon 2, 8 Section 2: Bonding Elements form bonds to complete their outer shell to make them stable. There are two main types of bonding, ionic and covalent. We will be overlooking these two bonding types in this second section. Ionic bonding: Ionic bonding occurs between the positive metal ion and a negative non-metal ion compounds which attract and form an ionic bond by electrostatic attraction. The process begins with transferring an electron from a metal atom (far left element) to a non-metal atom (far right element). During ionic bonding, metal atoms lose their electrons to the non-metals which gain their electrons. A positive ion is formed when metals from groups one or two loose electrons to the far-right elements and then negative ions are formed when an atom in group six or seven gains electrons the electrons from those of the far-left elements. Covalent: This bonding process occurs in compounds of two non-metals. In a covalent bond, electron pairs occupy an area between overlapping atoms. This is to allow the sharing of electrons between the atoms in the compound which also allows for the structure to be held together and maintained. Covalent Molecules Name and formula Dot-cross diagram Water: H(2)O Methane: CH4 Hydrogen Chloride: HCl Chlorine: Cl2 Carbon dioxide CO2 Tetrahedral Basis of Organic Molecules Using the molecular models Ive drawn the structures of the following organic compounds and indicate their bond angles around the mid carbon atom. Organic Compound Structure including bond angles Methane (CH4) Ethane (C2H6) Propane (C3H8) Ionic Molecules Name and formula Dot-cross diagram Lithium chloride: (LiCl) Sodium oxide: (Na2O) Calcium chloride: (CaCl2) Aluminium oxide: (Al2O3) Bibliography http://www.ptable.com/Images/periodic%20table.png     Ã‚  

Warrior Marks :: essays research papers

Alice Walker, Warrior Marks: Female Genital Mutilation and the Sexual Blinding of Women. New York: Harcourt Brace, 1993, 373pp. Female genital mutilation, also known as female circumcision, is a practice that involves the removal of part or all of the female external genitalia. It occurs throughout the world, but most commonly in Africa where they say that it is a tradition and social custom to keep a young girl pure and a married woman faithful. But to some Westerners, the practice is viewed as being primitive and barbaric. We react with disgust and find it nearly incomprehensible that female genital mutilation can occur in the world today   Ã‚  Ã‚  Ã‚  Ã‚  In Warrior Marks, Alice Walker looks at the reality that millions of African, Asian and Indian women suffer from genital mutilation. The book begins with the re-telling of a story of how she lost one eye. This wound was inflicted on her when she was three years old and for years, she felt handicapped and isolated. Her brother, who caused this accident with a BBgun, is referred to as a â€Å"warrior† and the blinding of her eye is the warrior mark. Her visual mutilation is what helped her see the subject of genital mutilation. She sees it as a terrible form of patriarchal oppression, characterized by â€Å"the feeling of being overpowered and dominated by those you are bound to respect.† The book goes on and discusses the health risks that are involved in the practice. It talks about how the women who perform the surgery have a minimal knowledge of anatomy and hygiene, which results in infections of the genital and often results in the transmission of the HIV virus. Besides the initial pain of the operation, these girls also suffer long-term physiological, sexual and psychological effects. A mother reveals that she would stop the pain and betrayal if she could but because of tradition, she and others would risk banishment, torture and abuse.   Ã‚  Ã‚  Ã‚  Ã‚  In the end, Walker emphasizes that these African women are not victims, but survivors. In the book, the women grow gardens on dry land and trade food, clothing and crafts in the marketplace. Whether a battered wife, a rape survivor or genitally mutilated woman, Walker concludes that a woman warrior learns that if she is injured, she can fight back. She closes by saying, â€Å"Your wound could be your guide.†   Ã‚  Ã‚  Ã‚  Ã‚  Female circumcision is based on gender oppression and degradation of women.

Group Proposal :: essays research papers

Dear Sir or Madam: Thank you for your most recent request for information about our company and it's products. Our company was founded by Chris Griffith in 1974. Primarily for the U.S. military, doing top secret research and development. Our first consumer product is the Easy Finder Remote Control. I am very excited about our new product. We are targeting a nation wide release date of June 1st, 1999. Our new remote will have many user friendly features such as: code learn, sound activated locator, and an illuminated keypad. With code learn, you point your current remote at the base of the easy finder and it learns the code for your TV, VCR or cable box. The sound activated locator, responds to a snap of the fingers. Upon activation a loud 80 decibel piezo horn "BEEPS", and a super bright LED flashes for visual confirmation in locating the remote. An illuminated keypad keeps you from fumbling with buttons in the dark by lighting up the keys with color coded lights. Please look over enclosed material. We will start taking orders on May 1st 1999. Release date is set for June 1st 1999. I'm looking forward to doing business with you in the near future. Sincerely, Chris Griffith President, Hawk Electronics Table of Contents I. Cover Letter . . . . . . . . iv II. Introduction . . . . . . . . 1 A. Purpose . . . . . . . . 1 B. Problem . . . . . . . . 1 III. Proposal. . . . . . . . . . 2 A. Solution. . . . . . . . . . 2 B. Technical Description . . . . . . . 3 IV. Illustrations . . . . . . . . . 4 A. Remote Technical Description . . . . . 4 B. Operating Instructions . . . . . . . 5 V. Executive Summary . . . . . . . 6 VI. Conclusion . . . . . . . . . 6 II. INTRODUCTION A. PURPOSE This is a proposal to sell the new Easy Finder Remote Control to Circuit City, Seattle, Washington. The purpose of our product is to save the public from hours of wasted time searching for the remote control. B. PROBLEM Since Television, VCR, and other entertainment devices started offering the luxury of remote control, people have been losing them. Since then we've all been stuck with the task of trying to find them. Also many people have found it difficult to use a remote in the dark or low lit areas, such as bedrooms or bars. V. EXECUTIVE SUMMARY People often misplace things like T.V. and VCR remote controls, and often spend valuable time looking for them. Here at Hawks Incorporated, we feel there is something we can do about it. By installing a sound activated locator, and a lighted display panel, we've found the answer to locating your remote. In doing this we feel you'll save time, money, relieve at least a little of that every day stress. III. PROPOSAL A. SOLUTION The people at Hawks Electronics have found a solution for lost remote.

Internship writing assignment Essay

INTRODUCTION I’m Yanina Filipova, a major in Video Productions at Borough of Manhattan Community College. I chose Video Productions as my major because I’m very much interested in films. Ever since I was a kid, I have always been fascinated in watching movies, especially adventure movies. Whenever there is a chance, I always make it a point to watch the production documentaries of movies. I am fascinated with the production of such films. As such, I dreamed of producing and directing my own films and eventually have my own production company. Entering in a course in Video Productions trained me in creating professional video programs. It has prepared me in the twists and turns of producing your own film such as creating a budget, shooting a scene, and editing a final cut. It taught me things about collaborative filmmaking. In studying video production, I learned to like the profession more and more. In line with this, I interviewed three people with different jobs related to the field I want to pursue. In this interview, I expect to learn the twists and turns in the production business especially that the job of each of my interviewees has some connection with video and media production. I also want to know the advantages and disadvantages in working with video production. I want to learn what characteristics I must have to achieve my dreams. I want to seek their advice on how I can manage to pursue this career. In this way, I will know the things I must go through to attain my career goals. BODY Alfred Swanwick is a video producer for three years now at Heartbeat Digital, a company that creates custom websites that headquartered in Manhattan. As a video producer, he earns $2000 each month. His job description includes budgeting and scheduling video shoots and post-production editing, identifying and securing the appropriate crew for projects, coordinating crew shoots, working with clients to understand their business needs and creative vision to staff jobs appropriately and to manage their expectations, and working with various internal teams throughout the company to ensure a smooth and successful project implementation. He studied at Marymount Manhattan College where he studied as an Art major minor in Graphics Design. During his undergraduate years, he applied for internship in a media production company, called theU, in SoHo where he was trained to do online works by helping in building the company’s online community. He graduated in 1997 and immediately started applying for small jobs that has relations to his degree course because he really wanted to pursue a career in graphics design. His first job was as a personal assistant to the head of a small media shop where he worked for a year. In this job, he was trained to log and edit video using Photoshop and Flash. Then he worked as a junior editor for another three years where he learned to manage the company’s media network. Then he applied at Heartbeat Digital as an assistant media technician where he was responsible in the distribution of the hard copy of the company’s media. Through this training, the company made him the video producer after two years because the company saw his dedication and passion for his work. The company has since trusted him in leading the creation of their online network. Swanwick said that he wanted to do video productions since he is very interested in the media. Ever since he was in high school, he was always chosen as first place in website designing competitions. It was during these competitions that he learned the basics and thought to himself that he wanted to learn more about graphics design. When he graduated from high school, he then enrolled as an Art major minor in Graphics Design in Marymount Manhattan College. In here, he learned to create professional video and audio programs, create a budget, shoot a scene and edit a final cut. He also learned to design and program computer-based interactive products. He said that one of the advantages in working in this field is that salaries range from $1500 to $3000. Aside from that, since websites and web pages need to attract attention, one gets to develop and enhance his creative side. However, he said that while this job lets you earn more, you have to sacrifice your rest and sleep hours. You almost always have to stay up late because of creating and editing a media program. He said that sometimes you have to rack your brains out just to produce outstanding media productions. Being a perfectionist himself, he always strives to achieve excellent media productions. When asked on his view about the historical experiences of women, minorities and persons with disabilities in the field, his response is that he thinks these groups are under represented in the field. In the early days, these groups are often not qualified in taking jobs that are usually dominated by men. He said that women, minorities and person with disabilities should be given opportunity to prove that they can do what men can do. Swanwick’s hard work and determination earned him a successful career. He also said that one should have a burning passion in your chosen field so that you can attain your goals without having to worry too much of the consequences. He aims to become an executive producer someday and with his strong-willed personality, there is no doubt that he will achieve his ultimate goal. David Fisher works as a full-time assistant producer for almost two years now at Three on the Tree Productions, a company focused on music documentaries, videos and concert DVD’s, where he earns $28000 annually with benefits. His duties and responsibilities in the job include scheduling meetings and job workflow, budget management and organizing job files and folders. He also assists producers in bidding processes, production shoots, and edit sessions. He graduated three years ago from the School of Visual Arts in New York City with a degree in Film and Video. He was trained here in directing, screenwriting and editing his own films. One of the films he produced was even nominated in the Dusty Film Festival, sponsored by his school, and was shown on the big screen at one of New York’s theaters. He worked as an intern in Forbes. com where he exercised his knowledge in producing daily videos. When he graduated from college, he first worked as a digital technical assistant at a video post production and design company. Although this work requires very basic skills, this has introduced him to the kind of work he is now doing. After almost one year, he quitted his job because he believed that the job is not helping him develop his skills in video production. He then applied at his current company where he was immediately accepted as an assistant producer. Due to his outstanding capabilities in video production, he is now running for promotion to junior executive producer. He is currently undergoing trainings and seminars on video and film production to prepare him for his job as an executive producer. He said that this work taught him to be a sociable person since he is responsible for keeping employees up to date on the happenings of the company and so his communication skills are regularly practiced. He also learned to be organized and details-oriented. He said, however, that in his work, he always has to stay up late since his producer always calls him even in the middle of the night to give him orders or, sometimes, just to check that he has already done his work. But as he learned to keep up with his producer’s midnight calls he also learned to keep up with the fast-paced environment that his job has. There are women and minorities working in his company. In fact, one of their executive producers is a woman. When asked about his view on the issue of women, minorities and persons with disabilities, he said that in these modern times, they should be given equal opportunity with men. He said that women today are very competitive unlike in those days when they only do household work. One good reason for this is that they want to prove that they can do what men can do. He believed that it is a pity that in the early days, women and minority groups are discriminated because they are immediately judged when they do men’s work. In his line of work, Fisher said that you’ve got to be hard-working so that you can achieve your goals. Push yourself to the limits until you have achieved what you want. You’ve got to have specific goals — a concrete idea on where you want to go and what you want to achieve. By doing this, you have a concrete map that will guide you in going to the place you want to go. When you know what you want, then you know where you are going. You also have to be flexible in every aspect to be able to adjust to the fast changing environment that video and media production has. And just as Swanwick said, you have to be determined and passionate in what you are doing so that no matter what the consequence is, you can still pursue what you want to pursue. He concluded with a piece of advice for those who want to pursue a career in video productions. He said that we should let nothing get in the way of our dreams. If we do, then it was not our dream after all. Rowena Moore is the executive producer of the Digital Intermediate Department of Technicolor Content Services New York. She has been in the company for six years now where she first worked for two years as an executive assistant. She has been holding the job as an executive producer for the last three years. Her job includes bidding processes and deliveries to the Laboratory and overseeing all aspects of DI, VFX, and digital optical processes for feature films. She also produces and edits feature films and trouble-shoot technical issues. She is a graduate of New York University batch 1997 with a degree in Film and Television. In here, she was taught to produce and edit films. She worked as an intern at HDNet Films where she was introduced to work at a production and post production department. Although her duties in her internship are basic, it helped her develop her communication skills since she was given the opportunity to participate in working on a production set where different types of people are present. Because of her active participation, she was also given the opportunity to participate in a traditional 35mm film. After she graduated, she applied as an in-house motion designer for Adspace Mall Network, where she designed and animated 15-second commercials. In doing this first job, her imagination and resourcefulness were developed because her commercials need to be creative but her company have only limited assets. She also developed her communication skills since she is the one responsible for contacting the clients when they have production questions. She quitted the job after two years because her position became stagnant. For one year, she only does part-time jobs because she can’t find the work that she liked. Then she applied at Technicolor Content Services in New York as an assistant producer. It is good that she worked for Adspace Mall Networks for two years because the job she applied for required one to two years of related work experience. After a year, she was promoted to executive assistant producer where she writes coverage for screenplays and occasionally assists the line producer. Due to her hard-work and determination which her company recognized, she was promoted to executive producer after less than two years. She said that one of the advantages in pursuing a career in video production is that there are many job opportunities. These job opportunities range from the small to the largest video and media production companies. And although her work requires so much time because of the production and post production tasks she has to do, she says that it is worth it because she gets to do what she wants to do. In working as an executive, she developed her leadership skills because of her responsibility to inspire and direct other team players. More importantly, she learned to be a team player. Being a woman, she said that her gender did not get in the way of pursuing her goals. Although there is a prejudice on women in doing these jobs, it did not keep her company in recognizing her efforts and abilities. She is glad that today women are getting more and more active in the field because this just proves that women are also capable of the work that men can do. In line with this, she advises women to be more competitive and not to be afraid of the discrimination that society has against women. She said that if you really want to achieve your dreams, you should always work hard and never give up despite the consequences you have to endure. She also believes in what Swanwick and Fisher had said, you should be determined and never let the fire of passion run out. Determination and passion always help you hold on and continue achieving your dreams. She is a living proof that women nowadays are equally capable of the things that men can do. CONCLUSIONS All of these interviews discussed about the experiences of people in the field of video productions. As I expected, it has taught me the twists and turns of a production company especially the jobs of the people I interviewed. I learned the requirements needed for this profession. The interviews taught me to work hard and be determined in what I do. I learned that to be successful in your dreams, you have to be passionate in your work so that you will not have any reason to give up. The interview just increased my excitement in working in a production company. Upon graduation, I want to experience working in such a company first so that I will know how to run it before I begin to run my own production company. Doing this interview taught me to utilize my communication skills. I learned that this skill will come in handy when I start to work and eventually start my own business. I am still not certain about what will happen after graduation but I am sure that I will continue pursuing my goal of building my own production company. SOURCE: New York Craig’s List: Manhattan TV/Film/Radio/Video Jobs. (2006). Retrieved November 4, 2006, from http://newyork. craigslist. org/mnh/tfr/index300. html.

Sir Gawain and the Green Knight

The Theme of Games in Sir Gawain and the Green Knight The theme of games plays a very important role in Sir Gawain and the Green Knight. In fact, much of the action that takes place in this story revolves around the playing of various â€Å"games. † When one thinks of the word â€Å"games,† there are several thoughts that may come to mind. Sports, board games, and card games are all types of games that society today might be familiar with. The author of Sir Gawain and the Green Knight uses different kinds of games than the ones mentioned above.In the time of Sir Arthur and his court, the word â€Å"game† wasn’t as strongly associated with something pleasurable as it was meant to test one’s worthiness. When the Green Knight enters Arthur’s court and announces that he has come to ask â€Å" a Christmas game,† he has not come to play cards or scrabble, but instead has come to test the worthiness of someone in the court. â€Å"The â€Å" game† of exchanging gifts was very common in Germanic culture. If a man received a gift, he was obliged to provide the giver with a better gift or risk losing his honor, almost like an exchange of blows in a fight, or in a â€Å"beheading game† (Harwood).Many other games are involved in the plot of Sir Gawain and the Green Knight. Throughout the third section of the poem for example, we see Gawain's host's wife play games with Gawain. Gawain views his arrangement of trading with his host as a game (line 1380). Even from the beginning, the Knight plays a game of sorts with Arthur’s court by criticizing and almost taunting the court for failing to live up to its reputation:   Ã¢â‚¬Å"What, is this Arthur's house,† said that horseman then, â€Å"Whose fame is so fair in far realms and wide? Where is now your arrogance and your awesome deeds, our valor and your victories and your vaunting words? † (lines 308-311) Eventually the reader discovers all of t he events of the story are a game of Arthur's sister, Morgan Le Fay. Throughout the telling of the story it becomes evident that the author is playing a game with the mind of the reader. This essay will explore the theme of games in Sir Gawain and the Green Knight as well as how they might be connected. The foundation of the entire plot of the story begins with the â€Å"Christmas game† that the Green Knight has come to play with Arthur’s court. The court initially believes hat the mysterious knight has come for â€Å"contest bare† (line 277). When the Green Knight reveals that he will exchange one blow for another, it seems like it would be an easy victory for an opponent, seeing that no one expects the knight to survive after being beheaded with his own axe. Surprisingly, the knight picks up his severed head and leaves. This severely heightens the seriousness of Gawain's promise to let the knight have a blow at his own head in exactly one year. Arthur clearly downplays the importance of this promise, saying, â€Å"Now, sir, hang up your axe, and return to the feast† (Line 477).Arthur clearly tries to write off the importance of the contest before Gawain beheads the knight with his own axe, as if he foresees Gawain's eventual success: â€Å"Keep, cousin,† said the king, â€Å"what you cut with this day And if you rule it aright, then readily, I know, You shall stand the stroke it will strike after† (Lines 371-374). While neither Gawain nor the reader is aware of the game that is already occurring throughout the plot of the poem, this same game continues to unfold as Gawain arrives at the castle on Christmas Eve.Bercilak, who plays â€Å"host† to Gawain, continues to trick Gawain by not revealing that he is the Green Knight from Arthur's castle. He allows Gawain to stay at his castle, on the condition that anything acquired throughout the day as a result of staying there would be given to Bercilak as a gift. In return, anything that Bercilak acquired while hunting would be gifted to Gawain. We see another representation of Games within hunting, as hunting is sometimes viewed as a game in itself.Gawain sees this mutual exchange of things won over the course of the day as a game, although Bercilak describes this arrangement as a â€Å"covenant† (Line 1384). It also becomes apparent that the hosts’ wife is playing her own games with Gawain by sneaking into his quarters and trying to seduce him. It is at this point in the story in which Gawain breaks a major rule of the game by not telling Bercilak about the girdle, which supposedly holds magical powers that would prevent any harm from coming to Gawain.Gawain does not fail because he accepts the girdle, but rather because he fails to gift the girdle to Bercilak as something won throughout the course of the day. Since Gawain believes that the girdle would give him the power to survive the blow of the Green Knights’ axe, he fails to hand over his relic to his host. Before Gawain goes to bed on this third night of his stay, Bercilak reminds Gawain, â€Å"Every promise on my part shall be fully performed† (Line 1970).This is a hint to the reader that the host is already aware of the fact that Gawain decided not to share this girdle that was gifted to him. When Gawain finally leaves the castle and finds the Green Knight waiting to hold up his end of the bargain, the Green knight continues to play games with Gawain by â€Å"teasing† him with the axe. He stops at first after Gawain flinches and taunts him for moving. Once Gawain remains still and the Knight deals his blow, only scratching the neck of Gawain, the Green Knight reveals his true identity, as well as the identity of Morgan Le Fay.It is at this point the reader realizes that almost everything that has happened up to this point is just a part of an elaborate game. This game was designed at the hands of Morgan Le Fay to teach Gawain, as well as the other knights of Arthurs’ court, that even the most noble of knights are human and subject to failure at the hands of temptation. As Gawain returns still wearing the green girdle around his arm, it is evident that this game has also taught him another valuable lesson: the lesson of humility (Bennett).Gawain returns to Arthur’s court, still wearing the girdle in shame as a reminder to always follow the rules of the game. After Sir Gawain shares his tales of deceit and trickery, the other knights deem it appropriate to also wear green sashes as a reminder of the adventure that Gawain had. Finally, there are at least two more games that the author plays with the reader throughout Sir Gawain and the Green Knight. The first and most obvious game is the fact that the author hides important information from the reader until the end, and then reveals this information.Such information includes but is not limited to the host's true identity, the reason for the â⠂¬Å"Christmas game,† and the fact that Gawain’s aunt, Morgan Le Fay, originated the game. While concealing this information is critical to the progression of the story, it still represents a more subtle game that is being played by the author. â€Å"A much more subtle game played by the author, however, is the way that the author sneaks moral instruction into a poem which, up until about the last three hundred lines, is almost purely entertainment†(Putter).The author clearly expresses to the reader that even Gawain, the noblest of knights, is human and subject to failings. Whether in the fourteenth century or today, the author’s message holds significant meaning. It is apparent that we are in fact all human, and at some point or another, subject to some type of failure. I believe that this is the message that the author of Sir Gawain and the Green Knight wanted to pass along to the reader. In conclusion, the theme of games is demonstrated in many different ways throughout Sir Gawain and the Green Knight.It is seen in the actions of the Green Knight and Morgan Le Fay towards Gawain. It is also evident that similar games are played between the author and the reader. All of these games tie together significantly to reveal what I believe is the key message of this poem: Regardless of social status, we are all human, we are all subject to temptation, and most importantly, we are all, at some point, almost certainly subject to failure. Works Cited 1. Harwood, Britton J. Gawain and the Gift,† PMLA 106. 3 (1991) pp. 483–99. 2. Sir Gawain and the Green Knight in The Norton Anthology of English Literature, Sixth Edition, Volume One. General Ed. M. H. Abrams. New York: Norton, 1993. 3. Bennett, Michael J. â€Å"The Historical Background† in A Companion to the Gawain-Poet. Derek Brewer and Jonathan Gibson, editors. Cambridge: D. S. Brewer, 1997. pp. 71-90 4. Putter, Ad. An Introduction to the Gawain-poet. New York: Addison We sley Longman, 1996. Sir Gawain and the Green Knight The Theme of Games in Sir Gawain and the Green Knight The theme of games plays a very important role in Sir Gawain and the Green Knight. In fact, much of the action that takes place in this story revolves around the playing of various â€Å"games. † When one thinks of the word â€Å"games,† there are several thoughts that may come to mind. Sports, board games, and card games are all types of games that society today might be familiar with. The author of Sir Gawain and the Green Knight uses different kinds of games than the ones mentioned above.In the time of Sir Arthur and his court, the word â€Å"game† wasn’t as strongly associated with something pleasurable as it was meant to test one’s worthiness. When the Green Knight enters Arthur’s court and announces that he has come to ask â€Å" a Christmas game,† he has not come to play cards or scrabble, but instead has come to test the worthiness of someone in the court. â€Å"The â€Å" game† of exchanging gifts was very common in Germanic culture. If a man received a gift, he was obliged to provide the giver with a better gift or risk losing his honor, almost like an exchange of blows in a fight, or in a â€Å"beheading game† (Harwood).Many other games are involved in the plot of Sir Gawain and the Green Knight. Throughout the third section of the poem for example, we see Gawain's host's wife play games with Gawain. Gawain views his arrangement of trading with his host as a game (line 1380). Even from the beginning, the Knight plays a game of sorts with Arthur’s court by criticizing and almost taunting the court for failing to live up to its reputation:   Ã¢â‚¬Å"What, is this Arthur's house,† said that horseman then, â€Å"Whose fame is so fair in far realms and wide? Where is now your arrogance and your awesome deeds, our valor and your victories and your vaunting words? † (lines 308-311) Eventually the reader discovers all of t he events of the story are a game of Arthur's sister, Morgan Le Fay. Throughout the telling of the story it becomes evident that the author is playing a game with the mind of the reader. This essay will explore the theme of games in Sir Gawain and the Green Knight as well as how they might be connected. The foundation of the entire plot of the story begins with the â€Å"Christmas game† that the Green Knight has come to play with Arthur’s court. The court initially believes hat the mysterious knight has come for â€Å"contest bare† (line 277). When the Green Knight reveals that he will exchange one blow for another, it seems like it would be an easy victory for an opponent, seeing that no one expects the knight to survive after being beheaded with his own axe. Surprisingly, the knight picks up his severed head and leaves. This severely heightens the seriousness of Gawain's promise to let the knight have a blow at his own head in exactly one year. Arthur clearly downplays the importance of this promise, saying, â€Å"Now, sir, hang up your axe, and return to the feast† (Line 477).Arthur clearly tries to write off the importance of the contest before Gawain beheads the knight with his own axe, as if he foresees Gawain's eventual success: â€Å"Keep, cousin,† said the king, â€Å"what you cut with this day And if you rule it aright, then readily, I know, You shall stand the stroke it will strike after† (Lines 371-374). While neither Gawain nor the reader is aware of the game that is already occurring throughout the plot of the poem, this same game continues to unfold as Gawain arrives at the castle on Christmas Eve.Bercilak, who plays â€Å"host† to Gawain, continues to trick Gawain by not revealing that he is the Green Knight from Arthur's castle. He allows Gawain to stay at his castle, on the condition that anything acquired throughout the day as a result of staying there would be given to Bercilak as a gift. In return, anything that Bercilak acquired while hunting would be gifted to Gawain. We see another representation of Games within hunting, as hunting is sometimes viewed as a game in itself.Gawain sees this mutual exchange of things won over the course of the day as a game, although Bercilak describes this arrangement as a â€Å"covenant† (Line 1384). It also becomes apparent that the hosts’ wife is playing her own games with Gawain by sneaking into his quarters and trying to seduce him. It is at this point in the story in which Gawain breaks a major rule of the game by not telling Bercilak about the girdle, which supposedly holds magical powers that would prevent any harm from coming to Gawain.Gawain does not fail because he accepts the girdle, but rather because he fails to gift the girdle to Bercilak as something won throughout the course of the day. Since Gawain believes that the girdle would give him the power to survive the blow of the Green Knights’ axe, he fails to hand over his relic to his host. Before Gawain goes to bed on this third night of his stay, Bercilak reminds Gawain, â€Å"Every promise on my part shall be fully performed† (Line 1970).This is a hint to the reader that the host is already aware of the fact that Gawain decided not to share this girdle that was gifted to him. When Gawain finally leaves the castle and finds the Green Knight waiting to hold up his end of the bargain, the Green knight continues to play games with Gawain by â€Å"teasing† him with the axe. He stops at first after Gawain flinches and taunts him for moving. Once Gawain remains still and the Knight deals his blow, only scratching the neck of Gawain, the Green Knight reveals his true identity, as well as the identity of Morgan Le Fay.It is at this point the reader realizes that almost everything that has happened up to this point is just a part of an elaborate game. This game was designed at the hands of Morgan Le Fay to teach Gawain, as well as the other knights of Arthurs’ court, that even the most noble of knights are human and subject to failure at the hands of temptation. As Gawain returns still wearing the green girdle around his arm, it is evident that this game has also taught him another valuable lesson: the lesson of humility (Bennett).Gawain returns to Arthur’s court, still wearing the girdle in shame as a reminder to always follow the rules of the game. After Sir Gawain shares his tales of deceit and trickery, the other knights deem it appropriate to also wear green sashes as a reminder of the adventure that Gawain had. Finally, there are at least two more games that the author plays with the reader throughout Sir Gawain and the Green Knight. The first and most obvious game is the fact that the author hides important information from the reader until the end, and then reveals this information.Such information includes but is not limited to the host's true identity, the reason for the â⠂¬Å"Christmas game,† and the fact that Gawain’s aunt, Morgan Le Fay, originated the game. While concealing this information is critical to the progression of the story, it still represents a more subtle game that is being played by the author. â€Å"A much more subtle game played by the author, however, is the way that the author sneaks moral instruction into a poem which, up until about the last three hundred lines, is almost purely entertainment†(Putter).The author clearly expresses to the reader that even Gawain, the noblest of knights, is human and subject to failings. Whether in the fourteenth century or today, the author’s message holds significant meaning. It is apparent that we are in fact all human, and at some point or another, subject to some type of failure. I believe that this is the message that the author of Sir Gawain and the Green Knight wanted to pass along to the reader. In conclusion, the theme of games is demonstrated in many different ways throughout Sir Gawain and the Green Knight.It is seen in the actions of the Green Knight and Morgan Le Fay towards Gawain. It is also evident that similar games are played between the author and the reader. All of these games tie together significantly to reveal what I believe is the key message of this poem: Regardless of social status, we are all human, we are all subject to temptation, and most importantly, we are all, at some point, almost certainly subject to failure. Works Cited 1. Harwood, Britton J. Gawain and the Gift,† PMLA 106. 3 (1991) pp. 483–99. 2. Sir Gawain and the Green Knight in The Norton Anthology of English Literature, Sixth Edition, Volume One. General Ed. M. H. Abrams. New York: Norton, 1993. 3. Bennett, Michael J. â€Å"The Historical Background† in A Companion to the Gawain-Poet. Derek Brewer and Jonathan Gibson, editors. Cambridge: D. S. Brewer, 1997. pp. 71-90 4. Putter, Ad. An Introduction to the Gawain-poet. New York: Addison We sley Longman, 1996.

Marketing Plan for the Body Shop Essay

Concealer is very popular and its market growth stable because of concealer is very useful to cover the imperfection on the skin. The Body Shop’s Tea Tree Concealer, which launched in 2009, is this marketing plan’s character. Tea Tree Concealer is a handy portable stick to conceal blemishes which without over drying the skin. It also produce with organic tea tree oil. Tea tree oil’s ingredient renowned for its anti-bacterial benefits and an infusion perfect to help blemished skin. Based on the SWOT analysis of Tea Tree Concealer, it mentions that Tea Tree Concealer needs to be more popular and needs to uses the gender segmentation that to enlarge the market with the men’s market because the demand of men’s cosmetics market is increasing especially of the concealer. Therefore, the marketing objectives are to enhance the promotion of Tea Tree Concealer that can increase 5-10% sales in short term; and in long term, The Body Shop can develop a Men’s Tea Tree Concealer to satisfy men’s satisfaction of concealer that the concealer can take care about men’s face skin. For the marketing strategies, for short term, the body shop can use promotion tools, such as advertising in Facebook, beauty magazines and promote next to the MTR escalator. Also, the body shop can give general customers 5-10% off discount for buying Tea Tree Concealer. And the VIP can get one more discount after the new product has got 5-10% discount. Moreover, The Body Shop can give out the sample for people like and share the post on The Body Shop’s Facebook page, after that show it to the staff, then they can get one  sample; and The Body Shop can have corporation with Mannings and Watsons. If people consume above $150, they can get a sample of The Body Shop. For long term, The Body Shop can use marketing mix (Product, Price, Place and Promotion), to increase the sales of Tea Tree Concealer and to open up the men’s concealer market, a men’s product that calls â€Å"Men’s Tea Tree Concealer†. In product strategy, The Body Shop can put in money on Research & Development, to develop the â€Å"Men’s Tea Tree Concealer†. In pricing strategy, Market-Penetration pricing is the company choice on setting price because the tea tree collection of The Body Shop is famous in Hong Kong but the tea tree concealer is not familiar with the men. In promotion strategy, The Body Shop can set up a special counter in shops, which is the company promotional product. Some salesperson will promote the new product as men may feel shy to buy make-up product so set up a counter is every shop help the company to find some target. Also, the company will give out some sample if people click ‘like’ in Facebook fans page and to have video promotional campaign, people who have tried to use our product can join this competition. The users have to make a video about the feedback from using new tea tree concealer; the top 10 participants who obtained highest ‘like’ on their video clips can win $1500 cash. For the marketing budget, Statement of Comprehensive Income that it is for the Promotion of Tea Tree Concealer & Men’s Tea Tree Concealer, it shows that it will have a profit in the end of the promotion of Tea Tree Concealer and also have a profit in develop a Men’s Tea Tree Concealer. ————————————————- Contents | Page| 1. Introduction | 4| 2. Current Marketing Situation Analysis * Background Information * Current Market Analysis * Competitor Analysis| 5 – 9| 3. SWOT Analysis| 10 – 11| 4. Marketing Objectives * Short Term * Long Term| 12| 5. Marketing Strategies * Short Term(Advertisement, Discount, Sample, Sponsorship) * Long Term(Marketing mix : Product, Price, Place and Promotion)| 13 – 15| 6. Marketing Tactics * Short Term * Long Term| 16 – 17| 7. Marketing Budget| 18 – 19| 8. Conclusion| 20| 9. Bibliography| 21| 10. Appendices| 22 – 28| ————————————————- Introduction â€Å"Do you want to be more beautiful?† Without doubt, ladies want to show the most beautiful face to others; therefore, they use lots of cosmetics, such as concealer, face primer, eye primer, lipgloss and eyebrow pencil. A lot of people strongly believed that concealer is the most useful cosmetics than others, because concealer is very useful to cover the imperfection on the skin. It is an important character which it can give people a better appearance. Thus, we decided to have a marketing plan for the concealer. Moreover, organic issue is very popular that it started in the past few years, for example, organic food and the products must produce with organic materials. So, we decided that the concealer must produce with organic materials. Finally, The Body Shop’s Tea Tree Concealer, which launched in 2009, has been the character in this marketing plan because Tea Tree Concealer is a concealer which it produces with organic tea tree oil. Tea tree oil’s ingredient renowned for its anti-bacterial benefits and an infusion perfect to help blemished skin The Body Shop uses the gender segmentation that the consumer market is mainly women. We can know from the lots of products collections are mainly decided for female, for instance, Vineyard Peach, Extra Virgin Minerals etc. Although cosmetics’ consumer market is mainly women, the demand of men’s cosmetics market is increasing especially of the concealer. This is because men need a better appearance that it is good for their work and interpersonal relationship. Therefore, The Body Shop needs to enlarge the market with the men’s market. Not only the women market is important, but also the men market. This marketing plan suggests some marketing strategies, which uses marketing mix (Product, Price, Place and Promotion), to increase the sales of Tea Tree Concealer and to open up the men’s concealer market, a men’s product that calls â€Å"Men’s Tea Tree Concealer†. For increasing sales of Tea Tree Concealer, we can mainly use promotion tools, such as advertising; and promotion mix strategies, such as push strategy and pull strategy. For open up the men’s concealer market, we can use product strategy, price strategy, place strategy and promotion strategy, to promote the new product, â€Å"Men’s Tea Tree Concealer†. The marketing plan for Tea Tree Concealer is presented as follow. ————————————————- Current Marketing Situation Analysis Background Information * L’Orà ©al – Company Overview The L’Orà ©al Group is the world’s largest cosmetics and beauty company. Over 500 brands and many thousands of individual products such as hair color, permanents, hair styling, body and skin care, cleansers, makeup and fragrances five worldwide research and development centers. There are two in France and one in the U.S, Japan and China. On 17 March 2006, L’Orà ©al purchased cosmetics company The Body Shop for  £652 million. Their slogan is â€Å"Because we’re worth it too† and the Head office is in the Centre Eugà ¨ne Schueller in Clichy, Hauts-de-Seine, near Paris. In 2003, L’Orà ©al announced its 19th consecutive year of double-digit growth. In 2007, L’Orà ©al was ranked 353 in the Fortune Global 500. The targeted markets of L’Orà ©al are mass, professional, luxury, and active cosmetics markets.They own interests in various activities such as fine chemicals, health, finance, design, advertising, insurance. * The Body Shop – Company Overview The Body Shop International plc, a part of the L’Orà ©al family, which specialized in producing beauty and cosmetics products. It is founded in the UK in 1976 by Dame Anita Roddick. There are more than 2,400 stores in 61 countries including Thailand, Australia and America. â€Å"The business of business should not just be about money, it should be about responsibility. It should be about public good, not private greed.’’ –said Dame Anita Roddick, founder of The Body Shop. The Body Shop creates a non-animal-testing and a fair trading company image. Every product is animal cruelty free and it is the first international cosmetics brand to be recognized under the Humane Cosmetics Standard for its Against Animal Testing policy. The Body Shop believes in fair trade, had set up own fair trade programme, called Community Trade. Community Trade works over 30 suppliers in more than 20 countries, providing over 25,000 people across the globe with essential income to build their futures. The Body Shop has five core values, which are Support Community Trade, Defend Human Rights, Against Animal Testing, Activate Self-Esteem and Protect Our Planet. Current Market Analysis * L’Orà ©al / The Body Shop In this section, we will divide into three parts related to market analyses. Frist, the market share of the L’Oreal in the world as The Body Shop is under this brand. Second, the market share of The Body Shop in the world and Hong Kong. Third, explain the target group and their needs of The Body Shop. First, the L’Oreal is a worldwide brand which its shops located in 130 countries. The largest market of the L’Oreal is Asia, Pacific, followed by Western Europe and Northern America, which means Asia has a very high potential to keep increasing. From the graph next to, Asia, Pacific share nearly one-third of the worldwide cosmetic market. Also, from the expectation of Euromonitor, the market share in Asia Pacific will be changed in 2013, the share of China will increase from 22% to 28 % Breakdown of the worldwide cosmetics market Breakdown of the worldwide cosmetics market Moreover, due to the improvement of the technology and increase in quality of life, more and more cosmetic products appear in the market, causing keen competition. In 2011, the L’Oreal is act as leading role in the world, which is 20% of sales more than the other. Second, The Body Shop promotes using organic material and adopting community fair trade, that’s suit the taste of people in the world which have a higher standard of environmental friendly. As the result, The Body Shop has become one of the top 20 cosmetic brands of the world in 2011. Furthermore, compare the sales in the past two years of The Body Shop, the sale increased from 2010 to 2011 in Western Europe and the New Market. The New Market refers to Asia, Pacific Area, for example, China and Middle East. Although we cannot judge that the market share has increased, we can compare the proportion of sales by geographic. The New Market increased 1.4% form 46.9% in 2010 to 48.3% in 2011. This means The New Market has become more important to The Body Shop. The Body Shop uses the gender segmentation that the consumer market is mainly women. We can know from the product collections of Vineyard Peach, Extra Virgin Minerals etc. These products are mainly decided for female, as skin  in different between female and male. Also, the Body Shop promotes using organic materials to make their products. Citizens improve their sense of environment, so the reasons for citizens to choose their cosmetic products not only force on the quality of the product but the level of environment friendly of the product. Furthermore, The Body Shop buys the raw materials under a fair trade system which they have fulfilled their social responsibility, the farmer can earn more compare to other products which do not adapt fair trade. Customers will consider this point as their decision criterion. Lastly, ‘there is only one way to beautiful, nature’s way.’ This slogan is very impressive for nowadays customers. It’s because there is a lot o f news or report point out that chemical has been put into cosmetic products. Also, as the quality of life increased, customers are willing to spend more money to buy nature products. * Concealer Market Concealer is very popular and its market growth stable because of concealer is very useful to cover the imperfection on the skin. It is an important character that it can give people a better appearance. This product is mainly used by women, but use among men is increasing. The concealer is a type of makeup used to cover under-eye circles, pimples and other small blemishes visible on the skin.The concealer also can cover redness and even body flaws such as birthmarks, scars and vitiligo. The market of concealer has intense competition, for instance, The Body Shop(Product name: Tea Tree Concealer), Bobbi Brown(Product name: Creamy Concealer), Cle de Peau Beaute(Product Name: Concealer), Beauty Tech(Product Name: Ice-cream Concealer ), MAC(Product Name: Select Cover Up), Shu Uemura(Product Name: Point Cealer) etc. Also, some of the concealer is especially for a part of skin: for example, whole face, under-eye circles, pimples. * Product Review – Tea Tree Concealer (The Body Shop) We are focus on The Body Shop’s Tea Tree Concealer, which launched in 2009. Tea Tree Concealer is a handy portable stick to conceal blemishes which without over drying the skin. It also produce with organic tea tree oil. Tea tree oil’s ingredient renowned for its anti-bacterial benefits and an infusion perfect to help blemished skin. Also, it traditionally used to promote healthy-looking skin and has fantastic skin moisturising properties. It costs HK$139 / 4.5g (2012’s price). Competitor Analysis * Jurlique Jurlique has spent 25 years to explore the organic and biodynamic ingredients and our unique Bio inherent â„ ¢ process to create the purest, most powerful skin care. From biodynamic farms in South Australia, the leading natural innovation, we have to unlock the potential of the combination of nature and science to create an effective product is beautiful. Just means you healthy, beautiful skin. The Jurlique farm: Their factory on the farm lived a pampered life. Jurlique’s founders searched the world’s richest, most clean on Earth, to build our farm. They found that, in Adelaide (Adelaide Hills). Today, this pristine environment is a wide variety of plants, herbs and flowers, and provides the natural forces Jurlique high performance mixed. As the only Australian beauty brand, our own certified biodynamic farm (NASAA, the National Association of Sustainable Agriculture, Australia certification), we can prove the purity of our harvest. We follow strict organic and biodynamic farming principles, in order to achieve our recognition. In order to maintain a perfect nature, we tend to pick the crop of hand-sorted. The nature of the work and do not oppose it, and we strive to create a richer soil, which means healthy plants, extract and more effective products. So this is a natural process, better farming more beautiful skin. Benefits: It is a natural skin tones covering cream, in order to help to reduce the appearance of defects. Also, it can help balance oily skin surface sebum moderate and can help protect environmental aggressors. Ingredients: The witch hazel extract objects and tea tree oil help to gently clean and moderate sebum in the skin surface. The marigolds and self-healing extract offers comfortable performance and help rebalance the sensitivity. Aloe extract and glycerin strongly hydrate, and helps to soften the skin. Grapefruit seed extract contains antioxidant properties and helps protect the skin against environmental damage. * Oriflame Oriflame was founded in Sweden in 1967 by Hanlin brothers, has become an international market in more than 60 countries around the world. Cosmetics direct selling company. Oriflame has a wide variety of innovative product lines, Sweden, natural beauty products â€Å"by 360 Million independent sales consultants are sold worldwide, and has created more than 1.5 billion euros a year in sales. It is natural beauty products from Sweden. Oriflame offers industry-leading career opportunities, and help people to earn income from the first day of added while moving. The goal of the current personal dreams and ambitions, this is our unique the career concept – â€Å"the creation of wealth today, tomorrow achievements Dream.† Respect for people and nature, become the basis of the company’s operating Philosophy, and is reflected in the company’s social and environmental policies. Oriflame co-founder of the World Children’s Fund, and contributions to numerous global philanthropy projects. Oriflame is a listed companies, the stock is listed on the NASDAQ OMX Nordic Exchange. ————————————————- SWOT Analysis We are focus on The Body Shop’s Tea Tree Concealer, which launched in 2009. We use the SWOT Analysis to analyse Tea Tree Concealer’s Strengths, Weaknesses, Opportunities and Threats. Strengths The Body Shop International plc is a part of the L’Orà ©al Corporate group. L’Orà ©al Corporate has a lot of capital, it can support The Body Shop International plc’s finance and it can have some large scale promotional campaign without consider financial problem. Also, the L’Orà ©al Corporate is the largest cosmetics and beauty company in the world. It is famous, so, The Body Shop International plc can use the L’Orà ©al Corporate’s brand name to have some promotion and it will be more effectively. Furthermore, the Body Shop International plc has a positive reputation and image because of their non-animal-testing and fair trading company image. It can attract some customers, who support non-animal-testing and fair trading, to buy the products. For the Tea Tree Concealer part, one of its strengths is that it is a handy portable stick. This is because customers can easily bring it goes out and leave in somewhere easily. After use the Tea Tree Concealer, it will be without over drying the skin and it is good for our skin too. Moreover, the Tea Tree Concealer is made of organic tea tree oil, which is not only an infusion perfect to help blemished skin, but it can also attract customers, who support using organic raw material, to buy it. Weaknesses The Tea Tree Concealer only has one color tone, it is not suitable for every because different people have different skin color. It only has one color tone that it can satisfy a little part of customers but not lots of customers. Without doubt, everyone has different skin, such as dry skin, oily skin, combination skin, normal skin and sensitive skin. The Tea Tree Concealer only has one type and it also cannot satisfy lots of people, only a little part of customers can use it. Also, as we all know, The Body Shop International plc is founded in the UK in 1976 by Dame Anita Roddick. It is a western company and their products might be more suitable for foreign people. Therefore, the Tea Tree Concealer may not be suitable for Asian. It cannot satisfy more people. Opportunities First of all, many existing cosmetics and skin-care products were tested on animals before they promote to the market in order to make sure the usage of them will not harm human bodies. However, The Body Shop against animals testing, every one of the products is animal cruelty free and vegetarian, which means we do not destroy the habitat of the animals and us. As a result, this is an opportunity of us to promote our product with this special characteristic. The second one is that the product have not taken care the men’s market. The skins of men and women are not the same, so do the needs of them. If we still only focus on the women’s market, our sales would only stay in the same level, so we should not only focus on the women’s needs but also the men’s to enlarge the market. As a result, this becomes one of the opportunities for the company to expand the men’s market and to increase sales volume. Third, the Body Shop is supporting Community Fair Trade, for example in Kenya. Most of the products contain Community Trade ingredients. This can attract customers who are also supporting Community Fair Trade. The body shop is also defending human rights, in order to treat all people in a fair and open fashion, to respect and value their integrity. Last, we are seeking and sustaining natural materials, and using planet’s resources wisely. These are the ways how we approach our environmental target, protect our planet. Threats The competition from competitors such as Jurlique’s natural skin tones covering cream who are also at the same level is keen. They are also providing same type of products and which are inexpensive to attract our same target groups. As a result, we have to consider about what are our vantages and extent them to get more awareness. Furthermore, the brand image of The Body Shop has become old, and is it not that attractive to the new young customers. So there is a need for The Body Shop to rebuild the image into fashion and vitality. ————————————————- Marketing Objectives Our marketing objective has two parts, one is short term and other one is long term. We will explain as follow. Short Term Based on the SWOT analysis of Tea Tree Concealer, it mentions that Tea Tree Concealer needs to be more popular. Therefore, the marketing objective is to enhance the promotion of Tea Tree Concealer that can increase 5-10% sales in short term. It means that we will increase 5-10% sales of Tea Tree Concealer in 5 months. Long Term As for the long term objectives of The Body Shop, it mainly has two steps want to achieve. 1. Develop a new tea tree concealer for men From different researches in the market, we know that the make-up market for men is now expanding; more men are more focus on their appearance for different perspectives. Therefore, The Body Shop should invent a new tea tree concealer for men only, which can focus on the needs of men, such as promotes healing of acne, keeps your skin elastic and improves appearance of wrinkles and fine lines. As a result, the company would like our research and development department can invent a men concealer within nine months’ time. 2. Sale 10000 concealer within six months The company aims at maximizing the profit of the company. If The Body Shop promotes the new product, â€Å"Men’s Tea Tree Concealer†, its focus on the needs of men, so The Body Shop can increase its profit as it promotes a new men product. The company will have a questionnaire in the future so that we can know more about our market, for example, setting our target group, the price that people can accept, which promotion strategies is the best for our market. As a result, we would like to sell 10,000 pieces of concealer within six months’ time, which is a measurable objective. ————————————————- Marketing Strategies Short term To mention the short term objective of the Body Shop, we mainly want to attract some new customers by the new products. On the other hand, we also need to make the original customers continues to consume on our brand. And thus, we have discussed four mainly short term strategy to achieve our aim. 1. Advertisement The Body Shop can have three major ways to show our advertisement. The first one is Facebook. Nowadays, Facebook is a popular website to let people share their feelings and photos. And Facebook in Hong Kong is also necessary to people. Thus, do promotion on Facebook is an effective way to make more people know our new products. The second one is magazines. Magazines major target is office workers and the teenagers, and this target group is same as our products. Therefore, promotion on the magazines one big page can easy to let our targets know our new products. And the third one is promote next to the MTR escalator. MTR has many streams of people every day. And it is free when the people are standing on the escalator. So, display on the escalator advertisement board is also easy to let people know our promotion. 2. Discount For the general customers, The Body Shop can give them 5-10% off discount. And the VIP can get one more discount after the new product has got 5-10% discount. It will be effective that the cheaper price can make the people try it and also it can conveniently to attract more people being The Body Shop VIP. 3. Sample The Body Shop can give out the sample more effectiveness. If we just commonly give out the sample on the street will wreck the value of product. And thus, we have planned to ask people like and share the post on Facebook, after that show it to the staff, then they can get one sample. This method can let people try our new product and also indirectly help our brand having a promotion simultaneously. 4. Sponsorship We try to have corporation with Mannings and Watsons. If people consume above $150, they can get a sample of Body Shop. Sponsorship can provides a great means of broadening our competitive edge by improving our company’s image prestige and credibility by supporting events that your target market finds attractive. Long term For the long term plan for the Body Shop, the company purposes one and half year plan, which help the Body Shop to achieve the goals on developing a new tea tree concealer for men and increase the sale for product. The company will divide the plan into 4Ps. Product: As we all know, the make-up market for men is now expending so the Body Shop should grab this golden opportunity to develop a new tea tree concealer for men only. The skin is different between men and women, the company should focus on the needs of the men’s skin purpose. The company target group is based on beneficial segmentation because our product is only for men who have acnes on their faces. Although we all know that the cost for Research & Development is very high, the company think that people will also come and buy our product. Recently the company has done a survey on the Body Shop and its products. The interviewees thought the Body Shop is popularization, people are able to afford the price range. Therefore, we think put in money on R & D, later on, the Body Shop not only can earn the profit, also earn the advertisement benefit as they not only care about women but also men. Price: Market-Penetration pricing is the company choice on setting price. The tea tree collection of the Body Shop is famous in Hong Kong but the tea tree concealer is not familiar with the men. Therefore, we decide that when the product first enters to the market, the company will set a relatively low price so that it can attract more customers and get feedback from the public. People will consider buying our product because of low price, after they have used, they can re-buy the company’s product. Moreover, in market there is just a little amount of concealer that is only men, our product must keep a competition with other products because if the price set very low from the average, other competitors will also set a very low price, this cannot help the company to maximize the profit, it will greater the loss. If we set a high price, people are not willing to buy the company product as there are other concealers available in the market. The company set a price on $159 per new tree concealer for men which is a reasonable price. Place: In order to let more people to know more about the new tea tree concealer for men, the company will set up a special counter in shops, which is the company promotional product. Some salesperson will promote the new product as men may feel shy to buy make-up product so set up a counter is every shop help the company to find some target. Promotion: First, the company will give out some sample if people click ‘like’ in Facebook fans page, with the advance of technology and the common of using smart phone, people are more easy to obtain different information online, so Facebook is an efficient channel to promote the new tea tree concealer. The  company will maximum given out 10000 sample tea tree concealer. Second, the company decides to have video promotional campaign, people who have tried to use our product can join this competition. The users have to make a video about the feedback from using new tea tree concealer; the top 10 participants who obtained highest ‘like’ on their video clips can win $1500 cash. In this way, we enjoy a promotional advantage as participants will share their video clip for one another so that more people will know about our product. Also, the participants can show a positive experience for the public, the public can see the positive sides of using the new tea tree concealer. ————————————————- Marketing Tactics The short term and long term’s action plan is presented as follow. It shows the different strategies use in different time. Short term Magazine Promotion Facebook Promotion Sample Sponsorship MTR Advertisement Discount 1st month 2nd month 3rd month 4th month 5th month Magazine Promotion Facebook Promotion Sample Sponsorship MTR Advertisement Discount 1st month 2nd month 3rd month 4th month 5th month Long term Research and Development of New Product Review Video Promotional Campaign Facebook Promotion Sample 1st 9th 10th 11th 12th 13th 14th 15th 16th 17th 18th Months Research and Development of New Product Review Video Promotional Campaign Facebook Promotion Sample 1st 9th 10th 11th 12th 13th 14th 15th 16th 17th 18th Months ————————————————- Marketing Budget | THE BODY SHOP| | | Statement of Comprehensive Income| | | (for the Promotion of Tea Tree Concealer & Men’s Tea Tree Concealer )| | | | | | | | | | | | | | | | | | Short Term (5 months)*| | Long Term (18 months)*| | | | | | Note| | HK$| | HK$| | | Sales| | | 1| | 4,170,000| | 1,590,000| | | Less: Cost of Goods sold| 2| | 1,876,500| | 715,500| | | Gross Profit| | | | 2,293,500| | 874,500| | | | | | | | | | | | | Expenses| | | | | | | | | | Advertising Expenses| | 3| | (520,000)| | -| | | Samples Expenses| | 4| | (646,350)| | (238,500)| | | Research and Development Expenses| 5| | -| | (400,000)| | | Promotional Booth| | 6| | -| | (29,500)| | | Video Promotional Campaign| 7| | -| | (15,000)| | | | | | | | (1,166,350)| | (683,000)| | | | | | | | | | | | | Net Profit| | | | | 1,127,150| | 191,500| | | | | | | | | | | | Statement of Comprehensive Income *Before having promotion, the sales is HK$ 3,750,000 in 5 months. **Long term’s sales period is 6 months. Note: 1. Sales: * Short term: HK$ 139 x 30,000 = HK$ 4,170,000 Sold 200 pieces of concealers a day; sold 30,000 pieces of concealers in 5 months. * Long term: HK$ 159 x 10,000 = HK$ 1,590,000 Sold 10,000 pieces of concealers in a half year. 2. Cost of Goods sold: According to Prudence concept, the cost of concealer is 45% of the price. * Short term: HK$ 4,170,000 x 45% = HK$ 1,876,500 * Long term: HK$ 1,590,000 x 45% = HK$ 715,500 3. Advertising Expenses: HK$ 1 x 500,000 + HK$ 20,000 = HK$ 520,000 $1 /page in magazine; 50 magazines; MTR Advertising Expenses HK$ 20,000/month. 4. Samples Expenses: The sample size will be the 1/3 of the original size, the cost of the sample also be the 1/3 of the original cost. * Short term: HK$ 20.85 x 31,000 = HK$ 646,350 Each sample costs HK$ 20.85 (HK$ 139 x 45% x 1/3); 31,000 pieces of sample. * Long term: HK$ 23.85 x 10,000 = HK$ 238,500 Each sample costs HK$ 23.85 (HK$ 159 x 45% x 1/3); 10,000 pieces of sample. 5. Research and Development Expenses: These expenses include research information’s cost and develop the Men’s Tea Tree Concealer’s cost. Around cost HK$ 400,000. 6. Promotional Booth: HK$ 500 x 59 = HK$ 29,500 Each store has a promotional Booth; It costs around HK$ 500 for each. The Body Shop has 49 stores in Hong Kong. And it has 10 booths as spare. 7. Video Promotional Campaign: HK$ 1,500 x 10 = HK$ 15,000 Each winner has $1500 cash. There are 10 winners in total. ————————————————- ————————————————- Conclusion In conclusion, based on the SWOT analysis of Tea Tree Concealer, it mentions that Tea Tree Concealer needs to be more popular and needs to uses the gender segmentation that to enlarge the market with the men’s market because the demand of men’s cosmetics market is increasing especially of the concealer. Therefore, the marketing objectives are to enhance the promotion of Tea Tree Concealer that can increase 5-10% sales in short term; and in long term, The Body Shop can develop a Men’s Tea Tree Concealer to satisfy  men’s satisfaction of concealer that the concealer can take care about men’s face skin. For the marketing strategies, for short term, the body shop can use promotion tools, such as advertising in Facebook, beauty magazines and promote next to the MTR escalator. Also, the body shop can give general customers 5-10% off discount for buying Tea Tree Concealer. And the VIP can get one more discount after the new product has got 5-10% discount. Moreover, The Body Shop can give out the sample for people like and share the post on The Body Shop’s Facebook page, after that show it to the staff, then they can get one sample; and The Body Shop can have corporation with Mannings and Watsons. If people consume above $150, they can get a sample of The Body Shop. For long term, The Body Shop can uses marketing mix (Product, Price, Place and Promotion), to increase the sales of Tea Tree Concealer and to open up the men’s concealer market, a men’s product that calls â€Å"Men’s Tea Tree Concealer†. In product strategy, The Body Shop can put in money on Research & Development, to develop the â€Å"Men’s Tea Tree Concealer†. In pricing strategy, Market-Penetration pricing is the company choice on setting price because the tea tree collection of The Body Shop is famous in Hong Kong but the tea tree concealer is not familiar with the men. In promotion strategy, The Body Shop can set up a special counter in shops, which is the company promotional product. Some salesperson will promote the new product as men may feel shy to buy make-up product so set up a counter is every shop help the company to find some target. Also, the company will give out some sample if people click ‘like’ in Facebook fans page and to have video promotional campaign, people who have tried to use our product can join this competition. The users have to make a video about the feedback from using new tea tree concealer; the top 10 participants who obtained highest ‘like’ on their video clips can win $1500 cash. For the marketing budget, Statement of Comprehensive Income that it is for the Promotion of Tea Tree Concealer & Men’s Tea Tree Concealer, it shows that it will have a profit in the end of the promotion of Tea Tree Concealer and also have a profit in develop a Men’s Tea Tree Concealer. ————————————————- Bibliography * The Body Shop (seen on 20th September 2012) http://www.thebodyshop.com.hk/tc/index.aspx * The Body Shop – Wikipedia, the free encyclopedia (seen on 20th September 2012) http://en.wikipedia.org/wiki/The_Bodyshop * L’Orà ©al (seen on 20th September 2012) http://www.loreal.com/_en/_ww/index.aspx * L’Orà ©al – Wikipedia, the free encyclopedia (seen on 20th September 2012) http://en.wikipedia.org/wiki/Loreal_Kids * Oriflame (seen on 8th November 2012) http://gb.oriflame.com/ * Oriflame – Wikipedia, the free encyclopedia (seen on 8th November 2012) http://en.wikipedia.org/wiki/Oriflame * Jurlique (seen on 8th November 2012) http://www.jurlique.com/ * Skin Care – Jurlique – Hong Kong (seen on 8th November 2012) http://www.jurlique.hk/catalog/main.php?cPath=1 ————————————————- ————————————————- Appendices 1. Sample of the Questionnaire Questionnaire on The Body Shop’s Tea Tree Concealer| Hello, we are students of the Hong Kong Institute of Vocational Education (Morrison Hill), we are conducting a project of Marketing, and is currently conducting a survey about The Body Shop Tea Tree Concealer. All of the information you provide in this questionnaire will not be used for commercial purposes, and destroyed at the end of the project-based learning. 1. What is your personal feeling or opinion towards â€Å"The Body Shop†? (1 is very bad while 5 is very good) Ã¥  £ 1 Ã¥  £ 2 Ã¥  £ 3 Ã¥  £ 4 Ã¥  £ 5 2. Which of the following vocabularies is/are to describe â€Å"The Body Shop†? (Can choose more than 1 answers) Ã¥  £ popularization Ã¥  £ with enterprise conscience Ã¥  £ expensive products Ã¥  £ good quality of products Ã¥  £ poor quality of products Ã¥  £ othersï ¼Å¡_______________ 3. Have you ever seen the tea tree concealer of The Body Shop? Ã¥  £ Yes ( go to question 4) Ã¥  £ No (go to question 5) 4. Have you ever bought this tea tree concealer before? Ã¥  £ Yes ( go to question 6) Ã¥  £ No (go to question 7) 5. As our product helps to protect from anti-bacterial and it is an infusion perfect to help blemished skin. Moreover, it promotes healthy-looking skin and has fantastic skin moisturizing properties. The size of the tea tree concealer is 4.5g which cost $139. After knowing the benefit out product, will you consider to buy it? Ã¥  £ Yes ( go to question 6) Ã¥  £ No (go to question 7) 6. Why will you choose to buy or consider our product? (Can choose more than 1 answers) (can choose more than 1 choice) Ã¥  £ Price consideration Ã¥  £ functions Ã¥  £ coupons Ã¥  £ influence by media Ã¥  £ functions of other brand’s products Ã¥  £ Others:_______________ 7. Why won’t you choose to buy or consider our product? (Can choose more than 1 answer) (can choose more than 1 choice) Ã¥  £ Price consideration Ã¥  £ functions Ã¥  £ Personal feeling Ã¥  £ I don’t do any make-up Ã¥  £ functions of other brand’s products Ã¥  £ Others:_______________ 8. What ways can attract you to buy our product? (Can choose more than 1 answer) (can choose more than 1 choice) Ã¥  £ Advertisement Ã¥  £ Discount / coupon Ã¥  £ Sample Ã¥  £ Gift / Present Ã¥  £ Others:_______________ 9. What is you gender? Ã¥  £ Female Ã¥  £ Male 10. What is your age group? Ã¥  £ 18 or below Ã¥  £ 19-25 Ã¥  £ 26-32 Ã¥  £ 33-39 Ã¥  £ 40 or above 11. What is you occupation? Ã¥  £ Banking / Finance Ã¥  £ Engineering Ã¥  £ Building / Construction Ã¥  £ Hotel / Tourism Ã¥  £ Education Ã¥  £ Retailing Ã¥  £ Beauty Care Ã¥  £ Others:_______________ ~ Thank You!! ~| The company has made an online questionnaire which is relate to this topic, as Cantonese is a common language in Hong Kong so the company decided to upload a Cantonese version to the public. The link is as follow: https://docs.google.com/spreadsheet/viewform?pli=1&formkey=dGNfd3ppOXNxc3JTVUVZMUdtdFVIS3c6MQ#gid=0 2. Result of the Survey 1. What is your personal feeling or opinion towards â€Å"The Body Shop†? (1 is very bad while 5 is very good) Before the company asks questions about the concealer, some background information about the brand name is needed. This question ask the interviewees to give marks on The Body Shop, the average marks is 3.83, nearly 70% of interviewees give more than the average marks so the Body Shop have a positive image in public. 2. Which of the following vocabularies is/are to describe â€Å"The Body Shop†? (Can choose more than 1 answers) As mentioned above, the Body Shop has a positive image so the company would like to know more about the opinions from the public. More than 80% of interviewees responded that the Body Shop is popular is Hong Kong, there are lots of shops in different parts. 32% and 52% of interviewees think the Body Shop run its business with enterprise conscience and the product quality is high respectively. However, 11% and 4% of interviewees have negative image on the Body Shop, they think the products are quite expensive and the quality is not really good. Therefore, we may consider the price while setting for the new tea tree concealer for men. 3. Have you ever seen the tea tree concealer of The Body Shop? The company should have some evaluation meeting on the promotion strategy on tea tree concealer as the nearly 60% of them have never seen the tea tree concealer before which cannot help the company to increase sales. Only 40% have ever seen the concealer before, this reflects the promotion is not strong enough. 4. Have you ever bought this tea tree concealer before? There are totally 59 interviewees responded that they have seen tea tree concealer before but only 40 of them which is nearly 70% have bought before, this seems to be a huge number. However, overall speaking, for all the interviewees, there are only 29% of them bought it. This is not a good situation because only few amounts of people have bought before. 5. As our product helps to protect from anti-bacterial and it is an infusion perfect to help blemished skin. Moreover, it promotes healthy-looking skin and has fantastic skin moisturizing properties. The size of the tea tree concealer is 4.5g which cost $139. After knowing the benefit out product, will you consider to buy it? For another 79 interviewees, 50 of them will consider to buy tea tree concealer, which is 63%. This means there is higher potential for our market to expand. It’s because the public don’t know about the advantages of the tea tree product. From this question, we know that our promotion is not strong enough so we have to improve in future. Also, people may consider about the benefit of the product which is an important element for customers to choose. 6. Why will you choose to buy or consider our product? (Can choose more than 1 answers) For this question, the number of interviewees have to answer is 90, this question aim to find the reason for customer to consider buying our product. 77of the interviewees think that the functions and benefits is very important, 74 of them think the price is reasonable to afford, this means people are consider about the quality and price. Moreover, affected by the other competitors and brands, people will choose to buy the tea tree concealer from the Body Shop. So when the company decides to develop the new tea tree concealer for men, some specific function should be added on in order to attract more people to buy. 7. Why won’t you choose to buy or consider our product? (Can choose more than 1 answer) For this question, the number of interviewees have to answer this question is 48. 25 of them responded they don’t make –up so this group of people is not the company target. 27 of them think the price is relatively high which is a disadvantage, also there have to face the competition from other brands, so people will affect by other company. 8. What ways can attract you to buy our product? (Can choose more than 1 answer) (can choose more than 1 choice) In order to set the company promotional strategy, this question ask about which ways can attract people to buy the tea tree concealer. 85% of them think discounts and coupons are very attractive for them to buy. Moreover, give out samples is also a good way to promote the tea tree concealer. 92 of the interviewees think that gift is quite attractive as they can try to us our product. If the feedback is good, they will re-buy the company’s product. 9. What is you gender? For this questionnaire, there are 87 males and 51 females have answered our questionnaire. 10. What is your age group? Nearly half of the interviewees belong to age between 19 and 25 and 30% are belong to age between 26 and 32. 11. What is you occupation? 33% of the interviewees are students who don’t have enough buying power which may affect our result a little bit. Moreover, the remaining interviewees are