Environmental and Competitive Analysis of Easyjet

IntroductionThis report has been written in order to provide an environmental and competitive analysis of the low-cost airline industry landing field from the position of Easyjet. It will give a brief muniment into Easyjet and the low-cost airline industry. It will analyse the internal strengths and weaknesses as come up as the external threats and opportunities. Competitors will be analysed with the use of porters 5 forces model. Recommendations will be made for easyJet?s marketing strategies for the succeeding(a) three years. Corporate HistoryEasyjet was founded in 1995 by Stelios Haji-Ioannou who based the steady around the low-cost, no-frills model of the US flight instrument ?Southwest?. The concept of Easyjet is based on the f affect that slight flights within atomic number 63 are expense elastic, meaning the lower the scathes the more people will act within atomic number 63. The deregulation of the European airline industry in 1992 authorised any European airline t o operate, fly and nation anywhere within Europe. This allowed airlines to expand routes and operate within Europe with much higher precision. Easyjet was initially started from its ?hanger? headquarters at Luton drome with twain Boeing 737-300?s religious offering flights from London Luton to Glasgow and Edinburgh at a price of £29 each way. To date easyJet has now grow into offering 125 routes from 39 major European airports utilise their communicate of 122 aeroplanes.

EasyJet has also expanded into having large basis at not only Luton airport but also Liverpool, Geneva, and AmsterdamBack in 1999 easyJet g ained withdraw mass exposure to an audience! of around 9 billion viewers through ITV?s ?fly on the paries? documentary series ?Airline?. The launch of easyjet.com in 1997 has hold out an integral part of the business model and has seen a coarse change in the culture of booking expire tickets. presently easyJet.com provides around 90% of bookings today and in... If you want to dismay a full essay, order it on our website: OrderCustomPaper.com

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