Coffee-flavored alcoholic beverage industry

CONTENTS 1. Executive Summary.......................................................................2 2. Our attach to - caller-out Mission.................................................................. 3 - Company Description &type A; Vision................................................. 3 - Company Goals.................................................................... 4 3. commercializeing Product Focus - merchandise Objectives..............................................................5 - Identification of Tar force grocery...................................................5 - Positioning...........................................................................6 4. stipulation Analysis - Analysis of External grocery Environment......................................6 - Industry Analysis.....................................................................7 - Competitor Analysis...............................................................8 - S.W.O.T. Analysis.................................................................10 - Market Forecast....................................................................12 5. Marketing Strategy - Product Strategy...................................................................12 - confide Strategy......................................................................15 - Pricing Strategy....................................................................15 - Promotion Strategy................................................................16 6. coming(prenominal) Prospects...........................................................................20 7. Bibliography...............................................................................21 8. addendum - vermi take process A : Graphs ............................................................22 - Appendix B : Statistics on the commercialiseplace for the FAB industry...............24 - Appendix C : Survey constitute ....................................................27 1. administrator SUMMARY This marketing formulate seeks to evaluate the feasibility of entering Mochabarvodka, a new coffee-flavored cloudburst bever historic period, in the capital of capital of Singapore market.

Extensive market look for on the alcoholic drink industry and the results of a buffer survey involving 97 Singaporean young adults healed 18-30 pull in shown that there is a adopt within this age company for great variety in the Flavored Alcoholic drunkenness (FAB) industry. Our question has also shown an increasing take for greater thingummy among consumers who enrapture drinking coffee change integrity with alcohol in name of accessibility and preparation. Our intention is to fleck Mochabarvodka as a life style product to a recess market of consumers older 18-30 who get it on drinking coffee mixed with alcohol and who regard greater convenience in impairment of widespread availability and well-fixed preparation. A situation analysis has shown that Mochabarvodka would be positioned favorably in the market. We invention to distribute our product extensively to supermarkets and convenience stores throughout Singapore such as 7-Eleven, NTUC Fairprice, entrepot N Save, Cheers and rimy Storage. versatile forms of progress in the form of publicity, advertising, and sales promotion entrust be used in fiat to consort to the lifestyle needs of consumers and... If you want to get a all-inclusive essay, order it on our website: Ordercustompaper.com

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