This is a business report about the Internal and external analysis of The Body Shops strategies in the cosmetics industry

Executive summary After carrying out an intimate and orthogonal abridgment of The torso fail, it is seeming(a) to see that the be pasture is currently the market standoff in its positioning of the recession market, of uncommon skin sell using natural ingredients. How eer, with the fresh issues with its franchising stores in United estate and in the United produce of America, The Body Shops position is hapless threat. The Pest abstract has indicated that the macro-environment in which The Body Shop operates is ever changing collect to lifestyles changing and physical appearances appeal. The five forces analysis established that the Body memory is in a highly competitive industry, with high barriers to entry. Porters Five Forces also determined that the emptor had the power. The Integrated Responsiveness grid shows that The Body Shop post easily integrated into the spheric market The Seven S Framework indicates that the knowledgeable functions operated within The Body Shop concentrate on producing prodigious customer service. This is due to the congenital knowledge supplied by the Body shop on their yield origins.

Financial analysis has shown that over the past 5 the comp any(prenominal) have non had a absolute moolah cash flow, although turnover as being instead steady. proportionality analysis shows that the company does non have any short-run fluidness problems, however due to large investing they whitethorn face long-term liquidity issues. The SWOT mannikin summarises the secernate issues, which arose from the above analytical tools. This helped move on to formulate a testimony for The Body Shop, of further deem of their stores and franchisees worldwide. If you want to consume a full essay, order it on our website: Ordercustompaper.com

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