Strategic Analysis Zara

steel POSITIONINGSingapore Market Size Zaras size is at 1.3% of Singapore appargonl industry, sixth place after other brands like Mango, Guess, Esprit, Raoul and Giordano.VisionZARA is committed to satisfying the desires of our customers. As a result we pl move on to continuously innovate our business to alter your experience. We promise to provide new designs made from quality materials that are affordableMission StatementThrough Zaras business model, we aim to kick down to the sustainable development of society and that of the environment with which we interacts.Target Market & PriceZara sells apparel, footwear and accessories for women, men and children. Product lines were segmented into these three categories, with further segmentation inside the womens line as it was considered the strongest out of the three, with an oerwhelming majority of women in the target foodstuff (78%).Zaras consumers are young, value conscious and extremely sensitive to the latest fashion trends i n the industry. An advantage that the brand has over conventional retailers is that they do not define and segment their target market by ages resulting in designs and styles that can reach a broader market.Zara offers cutting edge fashion at affordable prices by following the most street smart fashion trends and identifying consumers demand, and quickly getting the latest designs into gunstocks.BACKGROUNDAbout ZARAZara is a flagship brand of the Spanish retail group, Inditex group. Inditex is the worlds largest fashion group, which owns other fashion brands such as snap & Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home,Lefties and Uterqe. It was founded in 1975 by Amancio Ortega, when he decided to expand his factory in Arteixo by disruption a store in La Corua. Zara has expand since and currently operates a total of 1,671 stores in continents such as Europe, America, Africa, Asia and Oceania, of which 333 of them are in Spain.In the BeginningFounded by Amancio Ort ega in 1975, Zara opened its first store in downtown La Corua, Galicia, Spain. Its first store carried low-priced lookalike products of popular, higher-end fashion brands. The store prove to be a success in the early 1980s, and Ortega began opening more Zara stores throughout Spain.Global ExpansionIt was only in 1988, Zara decided to venture into the internationalistic market. This was spurred by Portuguese youths crossing the border into Spain to shop in Zara. Hence, Zara responded by opening its first store in Oporto, Portugal. The expansion strategy proved to be a success. Subsequently, new stores popped up in New York (1989) and capital of France (1990), the fashion capitals of the world. Since then, more stores have opened globally to a standing(a) of 1,671 stores. Zara Company has become an icon for Spanish fashion.FinancialsThe Inditex group currently boasts revenue enhancement of 13.79 billion euros (2012), with profits standing strong at 1.932 billion Zara mug up analy sis