Brown Chicken

CASE SYNOPSIS Marketing problem of cryptical& dark-brown spendthrift pabulum 145 Bach Mai Hanoi I. asylum 1. The immediate pabulum constancy in Hanoi closely nourishment eating houses in Hanoi in innovative-made years are often compared with mushrooms after a heavier-than-air rain. It is hard to list out the precise anatomy of exclusively immobile nutrition restaurant in the city including around of famous names such as KFC (20 restaurants) , BBQ (13), Lotteria (16), and numerous of different cutting-comers in this play ground. This is due to the fact that extravagant food has become a popular and favorite food of anyone who unavoidably food for convenience and food for enjoyment, especially the younkerfulness. Fast food manufacturing, therefore, is attracting more players to this full of potential field with the propensity to assume profit in the prompt way. 2. liberal and dark-brown Rich & Brown Chicken, a Korean fast food brand, is the new face in the Hanoi fast food application. It was prime in 2007 in the context that the fast food industry is grooming in Hanoi. Below is the information of Rich & Brown.

| brand name |Rich & Brown fast food | | companionship |Rich & Brown Joint Stock Company | | mint candy |145 Bac! h Mai Street, Hai Ba Trung District, Hanoi | |Target customers |The youth in Hanoi | II. Status 2007: Rich & Brown fast food brand was launched. [pic] Picture 1: Rich & Brown fast food restaurant 2007-2011: ? Rich & Brown began to manoeuvre with one restaurant at 145 Bach Mai Street. ? later opening and runnel some promotion campaigns, the sale was poor. ? The customers visits to the restaurants were not high. ? Few hatful knew about Rich...If you want to get a full essay, entrap it on our website: OrderCustomPaper.com

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