Foxtel

Foxtel is Australias leading subscription video recording provider as it is affiliated to just all over million ratifiers households on either satellite or line of products through retail wholesale distribution (Foxtel, 2011). Foxtel has several numeral functions much(prenominal) as change magnitude the sales to businesses and wear out its product and level of subscriptions. Also, attracting viewers by setting more several different categories thus creation exclusive than another(prenominal) tv set providers. Finally, Foxtels new role is for its marketing squad to focus on maximizing the fiscal performance by means of increasing Foxtels technology and products such as Foxtel on X-box (Linkedin Corporation, 2011). In the past, Australias pay-television standards were genuinely low. This was due to free-to- business line programs available that consisted of only few well-established programs. Also, poor stem such as inadequate investment, poor maintenance of overt flora and cable television physical networks (Linkedin Corporation, 2011). In time, Foxtel has managed to emend the radix of pay-television in Australia and gain both its level of subscribers and products. therefore at this point providing over 100 channels including worldwide television production. As a result, currently Foxtel has just over a million subscribers.

As a leading television company, Foxtel at present provides business bundles to increase their sales (e.g. sales of Foxtel entrance fee to hotels and gyms). Strength| Weakness| 1. Constantly Evolving 2. Large subscriber (1. 4 million) 3. undivided (e.g. only compa! ny that airs specific programs in the region). 4. dangerous will/Reputation (Invests into Australian content). | 1. Expensive when compared to its competitors Austar and Freeview. 2. Foxtel has not grow into rural and regional areas of Australia when compared to competitor Austar. 3. Lack of cater in regional areas.| Opportunities| Threat| 1. To have exclusive rights to air particular events. 2....If you want to get a full essay, vow it on our website: OrderCustomPaper.com

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